BACKGROUND OF W HOTELS
W Hotels – is a luxury hotel chain owned by Marriott International that is generally marketed toward younger groups who are willing to stay in a hotel with an upscale lifestyle. Until July 2017, according the Annual Report 2014, W Hotels operates 52 hotels in 25 countries and is continuing to expand both nationally (i.e. the USA) and globally (e.g. Mumbai opening in 2019 and Egypt in 2020).
W Hotels, was opened in 1998 with the W New York and used for alteration of one old hotel. Since then, the first few W hotels were primarily conversions of existing hotels already within the Starwood group and the W enlarged its number of flagship properties rapidly in the United States over the next decade and is now concentrating …show more content…
A strong brand image helps to attract first-time customers as well as repeat business, as switching costs are negligible in this industry. W Hotels compete with rivals that include Wyndham Worldwide, Marriott international and Inter-Continental Hotels.
Unstable Global Environment: The hospitality industry is particularly sensitive to macroeconomic factors, as well as geopolitical instability and terrorism, which negatively affect people’s tendency to travel. For example, there are many sexual crime happen in Indian, it is unquestionable that affect the travel determine whether choose it as a destination.
Appearance of Hotel Substitutes: While W hotels often provide added benefit, such as spas and restaurants, all substitutes could offer another experience to the customers. Additionally, a more recent substitute that is becoming increasingly threatening is the ability to stay with local people in their own homes or apartments, either by renting a room or the entire property for privacy. Online service such as Airbnb, the International Hotel& Restaurant Association describes these services as partially unfair to competition, but they proven extremely successful in many counties. In New York, for instance, there were around 34,000 active listings on the Airbnb website as of February …show more content…
It was the sixth successive year of above-average growth in international tourism following the 2009 universal economic catastrophe.
By UNWTO state, the Americas and Asia and the Pacific both documented close to 6% growth in international tourist arrivals, with Europe, the world’s most visited region, recording 5%. Arrivals in the Middle East increased by 2%, while in Africa they declined by 3%, mostly due to weak results in North Africa.
International tourism receipts grew by 4.4% in real terms (taking into account exchange rate fluctuations and inflation) with total earnings in the destinations estimated at US $1260 billion worldwide in 2015 (euro 1136
W Hotels – is a luxury hotel chain owned by Marriott International that is generally marketed toward younger groups who are willing to stay in a hotel with an upscale lifestyle. Until July 2017, according the Annual Report 2014, W Hotels operates 52 hotels in 25 countries and is continuing to expand both nationally (i.e. the USA) and globally (e.g. Mumbai opening in 2019 and Egypt in 2020).
W Hotels, was opened in 1998 with the W New York and used for alteration of one old hotel. Since then, the first few W hotels were primarily conversions of existing hotels already within the Starwood group and the W enlarged its number of flagship properties rapidly in the United States over the next decade and is now concentrating …show more content…
A strong brand image helps to attract first-time customers as well as repeat business, as switching costs are negligible in this industry. W Hotels compete with rivals that include Wyndham Worldwide, Marriott international and Inter-Continental Hotels.
Unstable Global Environment: The hospitality industry is particularly sensitive to macroeconomic factors, as well as geopolitical instability and terrorism, which negatively affect people’s tendency to travel. For example, there are many sexual crime happen in Indian, it is unquestionable that affect the travel determine whether choose it as a destination.
Appearance of Hotel Substitutes: While W hotels often provide added benefit, such as spas and restaurants, all substitutes could offer another experience to the customers. Additionally, a more recent substitute that is becoming increasingly threatening is the ability to stay with local people in their own homes or apartments, either by renting a room or the entire property for privacy. Online service such as Airbnb, the International Hotel& Restaurant Association describes these services as partially unfair to competition, but they proven extremely successful in many counties. In New York, for instance, there were around 34,000 active listings on the Airbnb website as of February …show more content…
It was the sixth successive year of above-average growth in international tourism following the 2009 universal economic catastrophe.
By UNWTO state, the Americas and Asia and the Pacific both documented close to 6% growth in international tourist arrivals, with Europe, the world’s most visited region, recording 5%. Arrivals in the Middle East increased by 2%, while in Africa they declined by 3%, mostly due to weak results in North Africa.
International tourism receipts grew by 4.4% in real terms (taking into account exchange rate fluctuations and inflation) with total earnings in the destinations estimated at US $1260 billion worldwide in 2015 (euro 1136