How long does your everyday whitening toothpaste take to make your teeth white? Does it take 2 weeks a month maybe even longer? Why suffer from this sort of wait time when you could get Whitening-Pro. What makes Whitening-Pro different from other whitening kinds of toothpaste is that our toothpaste whitens your two to three days of use. Our advertising campaign tries to effectively sell Whitening-Pro as the fastest whitening and strengthening toothpaste by designing a magazine ad, an online ad, and a billboard.
The first ad that we created was the magazine ad that used ethos through the text and the rule of thirds through the placement of the actors to show the theme of this brand is the best whitening and strengthening toothpaste. For example, …show more content…
The first rhetorical device that is seen in this ad is hyperbole through weather change of the image. The image on the ad is that of one of the teeth that has a rain cloud over and being completely brown and cracked, while on the flip side there is a shiny white chiseled to perfection tooth that has a sun radiating it light over it. By showing the brown, cracked, almost rotten tooth that is raining on top of this is trying to make the viewer think of how sad and miserable it would be to have that tooth. Then seeing the shiny white tooth with the sun shining over it makes the viewer think that you will have a great day if beautifully white smile.This relates back to the theme because it's trying to make the audience consider getting this product to make them feel a little bit more confident with their smile. However, this isn’t the only rhetorical device in this advertisement the second rhetorical device is juxtaposition through the image of the teeth looking completely different. The image shows the cracked brown tooth that is decaying because of lack of care. While the other tooth is pearl white and looks it has been taken care of. The way it that this image is showing juxtaposition is by comparing the tooth that has been using some other product really doesn’t make much of a difference. While on the other hand, the white tooth is so
The first ad that we created was the magazine ad that used ethos through the text and the rule of thirds through the placement of the actors to show the theme of this brand is the best whitening and strengthening toothpaste. For example, …show more content…
The first rhetorical device that is seen in this ad is hyperbole through weather change of the image. The image on the ad is that of one of the teeth that has a rain cloud over and being completely brown and cracked, while on the flip side there is a shiny white chiseled to perfection tooth that has a sun radiating it light over it. By showing the brown, cracked, almost rotten tooth that is raining on top of this is trying to make the viewer think of how sad and miserable it would be to have that tooth. Then seeing the shiny white tooth with the sun shining over it makes the viewer think that you will have a great day if beautifully white smile.This relates back to the theme because it's trying to make the audience consider getting this product to make them feel a little bit more confident with their smile. However, this isn’t the only rhetorical device in this advertisement the second rhetorical device is juxtaposition through the image of the teeth looking completely different. The image shows the cracked brown tooth that is decaying because of lack of care. While the other tooth is pearl white and looks it has been taken care of. The way it that this image is showing juxtaposition is by comparing the tooth that has been using some other product really doesn’t make much of a difference. While on the other hand, the white tooth is so