This advertisement starts out with a somber, dark, and rainy night in the city of Los Angeles, with floodlights in the background as Casey Neistat comes to the foreground. He delivers a monologue and during this monologue it presents many different faces and colors. These colors are colors many can associate with happiness, and inspiration. At a point during the ad there is a younger man who is riding on a skateboard and he grinds a rail. As he grinds this rail, paint shoots out behind him. The colors are yellow, green, blue, and orange. These colors give the viewer a sense of happiness and a thought of “wow that was creative.” This ad does a wonderful job of exploiting the average human's need to feel happiness. It displays people playing, laughing, working out, and one that appeals to one’s emotions very well is a backwards video of a child sliding down a slide. They use this child to significant effect. He has a massive smile as he goes down and up this slide and the powerful narration over it adds to the effect. The best part of this advertisement in relation to pathos would be the ending. In the last ten second of the ad, it quickly shuffles through different clips. A man running on a roof, a ledge, and the side of a building, to a man flying in the sky after bailing from his raft. It ends with Casey Neistat, in this dark, rainy, and somber night saying, “Watch me.” This exciting and riveting finale to the advertisement leaves people intrigued to what the new Samsung phone and Samsung products
In conclusion, Samsung is trying to promote and sell their new phone and products to anyone who loves to create or to one who is interested in the creativity presented in this advertisement by highlighting and emphasizing how much creativity you can unlock through Samsung. The people highlighted in this advertisement come from all different ages, genders, races, and backgrounds. They represent “The Rest of