Old Navy's Advert

Decent Essays
The presenter claimed that Old Navy’s advert is aimed at young people, parents and back to school kids. At this point, I partially agree with what the presenter suggested. The commercial might be promoting the company’s back to school sale but I don't believe that back to school kids are one of the target audience. I reckon that the commercial was only intended to persuade parents and youngsters during the upcoming school year but the target group doesn't have to necessarily be back to school kids.
To promote kids to buy Old Navy’s product and the price of their product is the advertisement message according to the presenter. After examining the advertisement carefully, the advertiser delivered the message in a very creative way by making the

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