First Shopper – Demographics
At 10:33am, I observed the first consumer to walk into Christoper and Co. He was a white male, aged 20-29 (Generation Y). He was dressed casually in dark wash jeans, button down shirt and sneakers. Social status, is difficult to classify, though, based on his appearance, he looked as though he belonged to the middle class and was most likely a unieristy student or young professional. This consumer spent most of his time in the store looking at the watches. The sales assisstant welcomed the customer kindly and seemed to offer help to the customer. The customer seemed to reject the assistance and began to carefully scrutinize the possible options for watch designs. At 10:40am he used his cell phone to call someone,
At 10:33am, I observed the first consumer to walk into Christoper and Co. He was a white male, aged 20-29 (Generation Y). He was dressed casually in dark wash jeans, button down shirt and sneakers. Social status, is difficult to classify, though, based on his appearance, he looked as though he belonged to the middle class and was most likely a unieristy student or young professional. This consumer spent most of his time in the store looking at the watches. The sales assisstant welcomed the customer kindly and seemed to offer help to the customer. The customer seemed to reject the assistance and began to carefully scrutinize the possible options for watch designs. At 10:40am he used his cell phone to call someone,