Analysis of Business Specialties A careful analysis of all the skills within the team concluded that all are well suited to start a consulting company that specializes in providing technical solutions in the area of sales and marketing for growing companies. Our company, Daedalus Consulting, offers cutting edge technical solutions to all companies that are interested in increasing efficiency in sales and marketing. In edition, Daedalus Consulting will provide management with real time updates on all sales information and promotional information. Always stay on top of the newest developments in today’s technology can be very hard; yet, this is where Daedalus Consulting will help and bring the newest solutions to the customer.
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On the other hand, many other issues that could arise; depending on how the issue is handled could make or break even the largest of companies. Historically, marketing and sales personnel have contacted IT departments for a specific need. The difficulty in this approach is that marketing and sales forces have been unaware of the tools that are available to improve and assist the efforts. Daedalus Consulting intends to reverse the process by bringing improvement mechanisms to marketing and sales. Additionally, Daedalus Consulting will keep organizations informed of upcoming technologies and how these upgrades can be used effectively.
“In general, marketing activities are all those associated with identifying the particular wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors” (MOTI, 2002). While the specific tools will vary from one client to the next, Daedalus Consulting will be equipped with an arsenal of aids. Online advertising, manufacturing resource planning software, real time customer feedback methods, automated workload scheduling, contact demographics, training seminars, real time sales tracking, competitor tracking, global/local economic trends, and PDA/Cell phone integration are some of the offerings.
United States organizations spent nearly $73 billion on advertising during the first six months of 2006 (Nielsen Media Research, 2006).