The video titled What is Clutter very simply explains exactly what advertising clutter is, how it has become overwhelming for people, and how people are becoming immune to it. Advertising is in every corner of our society, from television commercials, magazine advertisements, billboards on busses, trains and taxi cabs and even in the cup on a golf course. Companies are struggling to outdo each other; the more ads they create, the more they have to create to reach us in a society that is already inundated with them. In the past, advertisements would demonstrate how one product was better than another by using words such as better, faster, whiter, etc., and were focused on showing us what the product could do to solve a problem we were facing.
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It demonstrates how our society is overwhelmed by advertisements that show up in every facet of our daily lives. The video is very well put together, with good examples of current and older television commercials, without being overly dramatic or inflated just to support their message. The Advertising Clutter video explains how advertisements are becoming more and more a part of our daily lives; so much so that we are becoming numb to them. It displays visual examples such as Boston Garden, Fenway Park and Times Square to illustrate that while people are being bombarded by advertising, they seem to increasingly oblivious to it. Advertisements are determined to get our attention, but they are causing confusion more than anything. It also illustrates other important issues – how far will marketing companies go to get our attention and when will it end? The video attempts to convince the viewer that we should come together as a society and stop the advertising overload, not only for our own sanity but for the sake of our children and grandchildren. It says that marketers are taking control of us and our minds and that we should stop allowing that to happen and take a stand against …show more content…
Successful advertising gains attention, engages consumers and communicates well, but that is becoming more difficult with the volume of advertisements today. To stand out among competitors in today’s world, ads must be better planned, more imaginative, more entertaining and more emotionally engaging. The What is Clutter video delivers that most valid information because it provides a basic explanation, while being very objective and not overly dramatic. The people speaking in the video work in the advertising industry and have first-hand knowledge and experience on the subject, and speak from the viewpoint of the industry as well as being consumers themselves. That allows them to examine both sides of the topic and, therefore, be more objective. The Advertising Clutter video is clearly against the amount of clutter we encounter and dramatizes the content, trying to encourage people to join together and fight against it. The music sets a tone of grief and despair, bother very negative emotions, and is not written by an industry
It demonstrates how our society is overwhelmed by advertisements that show up in every facet of our daily lives. The video is very well put together, with good examples of current and older television commercials, without being overly dramatic or inflated just to support their message. The Advertising Clutter video explains how advertisements are becoming more and more a part of our daily lives; so much so that we are becoming numb to them. It displays visual examples such as Boston Garden, Fenway Park and Times Square to illustrate that while people are being bombarded by advertising, they seem to increasingly oblivious to it. Advertisements are determined to get our attention, but they are causing confusion more than anything. It also illustrates other important issues – how far will marketing companies go to get our attention and when will it end? The video attempts to convince the viewer that we should come together as a society and stop the advertising overload, not only for our own sanity but for the sake of our children and grandchildren. It says that marketers are taking control of us and our minds and that we should stop allowing that to happen and take a stand against …show more content…
Successful advertising gains attention, engages consumers and communicates well, but that is becoming more difficult with the volume of advertisements today. To stand out among competitors in today’s world, ads must be better planned, more imaginative, more entertaining and more emotionally engaging. The What is Clutter video delivers that most valid information because it provides a basic explanation, while being very objective and not overly dramatic. The people speaking in the video work in the advertising industry and have first-hand knowledge and experience on the subject, and speak from the viewpoint of the industry as well as being consumers themselves. That allows them to examine both sides of the topic and, therefore, be more objective. The Advertising Clutter video is clearly against the amount of clutter we encounter and dramatizes the content, trying to encourage people to join together and fight against it. The music sets a tone of grief and despair, bother very negative emotions, and is not written by an industry