Commercial advertising is a way to persuade viewers to purchase products/services. By making it memorable, the producers are trying to ensure that the message will connect with its audiences. With a limited amount of air time, many companies can end up with a rushed advertisement, which gets misinterpreted. Many times, commercials end up being perceived as exaggerated, cheesy, or occasionally just plain foolish. However, this was not entirely the case with the questionable yet exceedingly popular JC Penney’s holiday adverts from 2008 and 2009.
To elaborate, these web film advertisements as a whole encompass the meaning of a pathos appeal through imaginative stories that stir positive and negative emotional responses within the viewers. In “Beware of the Doghouse,” it features a husband who gave his wife a dual-bagged vacuum cleaner for their anniversary and got exiled to the “Doghouse.” Inside, he falls through a rabbit hole where he finds he is in an underground reformatory for inconsiderate husbands or boyfriends. The other men are shown paying for their sins by being forced to do …show more content…
According to many, it was an innocent mistake where they were trying to laugh with the women who carry their babies on their back. Instead, there was an uproar so intense that Johnson and Johnson had to remove the ad from everything they could and write a formal apology. That commercial to some is believed to be no different in its sense of humor than the JC Penney’s Doghouse ad. (Shin, Annys) Yet, one was a flop while the other was a hit. Surely, if a majority of watchers are responding to the ad positively, then it can end up a huge success, perhaps becoming the highlight of social media and family occasions for months, even years to come. As a matter of fact, the prospect of significant recognition alone would be enough to sway some companies to try this risky marketing
To elaborate, these web film advertisements as a whole encompass the meaning of a pathos appeal through imaginative stories that stir positive and negative emotional responses within the viewers. In “Beware of the Doghouse,” it features a husband who gave his wife a dual-bagged vacuum cleaner for their anniversary and got exiled to the “Doghouse.” Inside, he falls through a rabbit hole where he finds he is in an underground reformatory for inconsiderate husbands or boyfriends. The other men are shown paying for their sins by being forced to do …show more content…
According to many, it was an innocent mistake where they were trying to laugh with the women who carry their babies on their back. Instead, there was an uproar so intense that Johnson and Johnson had to remove the ad from everything they could and write a formal apology. That commercial to some is believed to be no different in its sense of humor than the JC Penney’s Doghouse ad. (Shin, Annys) Yet, one was a flop while the other was a hit. Surely, if a majority of watchers are responding to the ad positively, then it can end up a huge success, perhaps becoming the highlight of social media and family occasions for months, even years to come. As a matter of fact, the prospect of significant recognition alone would be enough to sway some companies to try this risky marketing