Mountain Equipment Co-op

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  • Mountain Equipment Mec Case Study

    Mountain Equipment Co-operative (MEC) is a company that sells high-quality outdoor equipment for all types of activities. The company established in the 1960’s started with a store in the United States but later after trouble with the Canadian Customs, felt it needed to move to Canada. Upon moving to Canada the company began establishing physical locations in specific locations across the country such as Calgary and Vancouver. Expansion was needed for the company to address other customer markets therefore resulting in the expansion of existing locations and the introduction of new locations in the Parries and Toronto. Along with changing the sizes and location of the stores, the company was forced to change their hours as the consumer reaction…

    Words: 1161 - Pages: 5
  • Mountain Equipment Cooperative Case Study

    consider before investing in a physical location. First, location must be considered. The ideal location for a brick-and-mortar store should be easily accessible for the company’s target market. Once this has been done, there are other factors such as the size of the building, the utilities, as well as employee salary. In the article, Mountain Equipment Co-op initially struggled to find a suitable warehouse storage location for their Calgary store, having to use…

    Words: 1220 - Pages: 5
  • Optoutside Campaign Analysis

    Organization REI Company Overview Recreational Equipment, Inc. (REI), the nation’s largest consumer cooperative was founded in 1938 by climbers looking for quality outdoor gear. Since then, it has grown from being a supply store for mountain climbers to providing a range of gear for outdoor enthusiasts. REI has always been about the joy of outdoor activities for people of all abilities and ages. REI has gained a well-earned reputation for providing great customer service, plus initiatives to…

    Words: 2060 - Pages: 9
  • Wilderness Wiking

    of human settlements that must accommodate hunters, hikers, and other aspects of sporting culture into the wilderness. In this manner, a shifting understanding of the urbanization of nature has become a major issue in the definition of the wilderness, since human beings are gaining more and more access to these “uninhabited” areas of the wild North. In this way, the mobilization of “civilization” and urban life is becoming more integrated into the Canadian wilderness in Loo’s (2001) examination…

    Words: 1031 - Pages: 5
  • Arc Teryx Case Analysis

    a technical high-performance outerwear and equipment company which born in the Canadian Coast mountain wilderness in 1989. It aims pursue perfection on design, craftsmanship and performance with relentless commitment. The driving purpose of Arc’teryx is creating apparel and gear that gives users the confidence to perform at the point of the extreme need. Arc’teryx…

    Words: 2704 - Pages: 11
  • Personal Narrative: Dorothea Lange

    Dorothea Lange, a famous documentary photographer and photojournalist, once said that “photography takes a moment out of time, altering life by holding it still”. As a photographer myself, I love this quote because it could never be more true. Photography is a way to capture stories and memories within a powerful image. I’m very passionate about photography because it allows me to be active, tell stories, and my skills will always be improving. Being an active and very hands on person, I love…

    Words: 1013 - Pages: 5
  • Marketing Advantage Of Nestle

    When Sales fall, companies panic and look for answers. Today newspapers decline as people are more replying on Radio, TV and Internet for the news 2. Slow Growth: Slow sales growth leads companies to search for new markets. They realize they need marketing skills to identify and select new opportunities 3. Changing buying patterns: Many companies operate in markets characterized by rapidly changing customer wants. These companies need more marketing knowhow if they are to track buyers…

    Words: 70519 - Pages: 283
  • Quaker Oats: Branding Challenges: Quaker Oats

    competitors in major geographic or national markets are fundamentally affected by their overall global positions. Global firms—both large and small—plan, operate, and coordinate their activities and exchanges on a worldwide basis. Today we can distinguish between a marketplace and a marketspace. The marketplace is physical, as when one goes shopping in a store; marketspace is digital, as when one goes shopping on the Internet. E-commerce—business transactions conducted on-line—has many…

    Words: 230399 - Pages: 922
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