Mountain Equipment Cooperative Case Study

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Question Three
One of the main benefits of running a brick-and-mortar store are that the customers have face-to-face communication with a representative from the company to discuss questions and concerns that one customer may have. However, there are many factors that companies must consider before investing in a physical location. First, location must be considered. The ideal location for a brick-and-mortar store should be easily accessible for the company’s target market. Once this has been done, there are other factors such as the size of the building, the utilities, as well as employee salary. In the article, Mountain Equipment Co-op initially struggled to find a suitable warehouse storage location for their Calgary store, having to use
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Alike a brick-and-mortar store, they must consider the logistics of getting the product to the customer from the warehouse location. Both brick-and-mortar and websites must also have databases to provide detailed information about stock, inventories, and orders. The website will need to have proper security to protect from hackers and viruses; security can also help protect the customer’s personal information and credit card information.
Question Four
Mountain Equipment Co-operative (MEC) has a big challenge to efficiently manage their entire supply chain. A successful supply chain keeps in mind costs, customers, time, etc. In order to run a bullet proof supply chain, Mountain Equipment Co-operative can consider what kind of home delivery method is best for customers when purchasing products online. Does MEC offer one type of home delivery method through FedEx or do they offer their customers a choice on delivery methods that best suit their lifestyle and needs. Offering a choice of delivery to the customer may improve costs to customers, improve convenience, and boost customer satisfaction. Maybe if MEC signs an exclusive contract with FedEx it may reduce shipping costs so far as to offset other (potentially) reduced benefits to customers. MEC

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