Organization
REI Company Overview
Recreational Equipment, Inc. (REI), the nation’s largest consumer cooperative was founded in 1938 by climbers looking for quality outdoor gear. Since then, it has grown from being a supply store for mountain climbers to providing a range of gear for outdoor enthusiasts. REI has always been about the joy of outdoor activities for people of all abilities and ages.
REI has gained a well-earned reputation for providing great customer service, plus initiatives to support nature and outdoor culture. As a lead retailer in outdoor merchandise, REI has seen great financial gains as a publicly held, not traded company. Being a member-owned company, REI has cultivated a large and loyal brand following; REI members alone …show more content…
The campaign was so empowering, that other organizations used #OptOutside. It became more than a campaign; it was a movement in the hiking, biking, outdoor community.
This is a wonderful opportunity for the 2016 #OptOutside campaign to be more focused on being a platform for individuals, nonprofits, and government units on the front lines of the outdoor community to share their messages. Each entity involved has their own cause marketing and specific call to action that ties into #OptOutside. One example is how Subaru of America focuses on outdoor life and dogs. Their call-to-action is to use both hashtags #OptOutside and #MakeADogsDay and they will donate to the ASPCA.
REI developed another layer to the user-generated content. They deployed peer-accountability to kick off the campaign’s second year. Established outdoor experts or brand ambassadors were given signs that read, “Will you go out with me?” - a new way to challenge people to #OptOutside. This has created a lot of buzz so REI is providing free downloadable …show more content…
However, but they don’t promote how much they give back to the community. In his annual message, Jerry Stritzke, REI President and CEO said, “But surprisingly, not all REI members know that each year, to invest in the outdoors, we share nearly three-quarters of our profits with the outdoor community” (REI About). REI focuses on sharing user-generated content to create a community of people with an outdoor activity mindset. There are many opportunities for marketing to focus on the brand’s cause marketing, REI product line, individual retail stores, and user-generated content other than
REI Company Overview
Recreational Equipment, Inc. (REI), the nation’s largest consumer cooperative was founded in 1938 by climbers looking for quality outdoor gear. Since then, it has grown from being a supply store for mountain climbers to providing a range of gear for outdoor enthusiasts. REI has always been about the joy of outdoor activities for people of all abilities and ages.
REI has gained a well-earned reputation for providing great customer service, plus initiatives to support nature and outdoor culture. As a lead retailer in outdoor merchandise, REI has seen great financial gains as a publicly held, not traded company. Being a member-owned company, REI has cultivated a large and loyal brand following; REI members alone …show more content…
The campaign was so empowering, that other organizations used #OptOutside. It became more than a campaign; it was a movement in the hiking, biking, outdoor community.
This is a wonderful opportunity for the 2016 #OptOutside campaign to be more focused on being a platform for individuals, nonprofits, and government units on the front lines of the outdoor community to share their messages. Each entity involved has their own cause marketing and specific call to action that ties into #OptOutside. One example is how Subaru of America focuses on outdoor life and dogs. Their call-to-action is to use both hashtags #OptOutside and #MakeADogsDay and they will donate to the ASPCA.
REI developed another layer to the user-generated content. They deployed peer-accountability to kick off the campaign’s second year. Established outdoor experts or brand ambassadors were given signs that read, “Will you go out with me?” - a new way to challenge people to #OptOutside. This has created a lot of buzz so REI is providing free downloadable …show more content…
However, but they don’t promote how much they give back to the community. In his annual message, Jerry Stritzke, REI President and CEO said, “But surprisingly, not all REI members know that each year, to invest in the outdoors, we share nearly three-quarters of our profits with the outdoor community” (REI About). REI focuses on sharing user-generated content to create a community of people with an outdoor activity mindset. There are many opportunities for marketing to focus on the brand’s cause marketing, REI product line, individual retail stores, and user-generated content other than