Kellogg cereals

possible for its stakeholders following this theory Friedman argues, “the purpose of the business is business” therefore the social responsibility of an organization is to its stakeholders. CORPORATE SOCIAL RESPONSIBILITY OF KELLOGG’S W.K Kellogg founded Kellogg’s company through his belief in nutrition and dedication to well-being more than 100 years ago. The main vision of Kellogg’s is to enrich and delight the world through foods and brands that matter. The purpose of Kellogg’s is…

Quality Control Quality - Save-A-Lot produces and sells high quality products, that have their own brand names. The downfall of Save-A-Lot branding is popularity because of not having any national advertising campaigns like other brands such as Kellogg 's. Even though they don’t have the most popular products, grocery stores like Shoprite and Acme carry the quality of their products and are still their most important aspect. Process - First the Save-A-Lot needs to look at its customer base…

much debate about whether or not GMO products should be banned; however, many people are concerned that the FDA has not fully researched the health risks on humans. As a mother, I watch what my son eats and I read the labels, I look at children’s cereals and I do not know where the wheat came from. That concerns me. According to Mike Barrett, his article “GMOs, Monsanto’s RoundUp Found in Kellogg’s Froot Loops,” he states, “Independent DNA lab testing has verified that 100% of the corn in…

The national anthem plays, the flag rises and the champion on the podium is wearing gold. Not just any gold though. Olympic gold, the kid of golden award that makes the one wearing it as the best in the world at that chosen sport. The kind of gold that inspires the next generation. Olympic Champions do not fall on that podium by luck though. As Nastia Liukin 2008 Olympic all-around women 's gymnastic champion proved, many champions start from nothing and work hard to earn the gold. Of course,…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…