Kellogg cereals

I hope to have a deck ready to present by 2017. In RTEC, I’ve been able to install doors and windows for Kellogg’s on the current Shoprite POG. I worked closely with Mark Daley, General Mills and category captain, on the plans. By doing this, I was able to put in place a full vertical door of Special K cereal, and windows on Raisin Brand and Frosted Mini Wheats. This went into effect on the October update of the RTEC POG. I was also able to help improve assortment in RTEC. We were able to get Raisin Bran Crunch 24 oz. on the POG, as well as the new FF Marshmallow, FF Cinnamon, RB Crunch Strawberry Apple, and Chips Deluxe Cereal. I am hoping to continue testing Target Age Flow sets at Shoprite, expanding on our current two store test. Results have been favorable on the current test stores. In Natural Organic RTEC, I was able to add in an extra Kashi Go Lean SKU to close the assortment gap. Our current Kashi brand block is much improved as well, as it has gone into a more vertical block. I am still looking to implement Project Strike Zone at Wakefern, and will follow up with Lisa Gately on this project. In Wholesome Snacks, progress has been made to implement Kellogg scorecard priorities. By working with Mark Daley, I’ve been able to improve brand blocking on Special K and Nutrigrain, and even created sub segment blocking on Special K. All 2016/2017 has and will be added to the POG. I am currently working on a new vision of the Wholesome Snack POG that has clear…

moves into a conveyer belt that passes through a drying oven; the water remains so the cereal can maintain a particular shape. Unlike grains, flours are cooked via cooking extruder. In the extruder, cereals are exposed to high heat temperature (MRI, 1995). Next, they are forced through the pores and then taken to the next cooking device. This device consists of several heating ducts housing with long screws. The screws help mix water, sweeteners, salt, vitamins, and minerals into the flour.…

Grains is a cereal grain that contains the germ, endosperm, and bran, in contrast to refined grains, which retain only the endosperm. Refined grains are missing fiber and key nutrients that their whole grain counterparts…

Teff is the smallest grain in the world, it is ancient to Ethiopia and is used to make the Ethiopian staple Injera. Located in the eastern sub-Sahara region of Africa, with its unique cultural heritage and ancient culture, Ethiopia is one of the most beautiful countries around the globe. Unfortunately, in the past 30 years Ethiopia had been famous for drought and famine that killed thousands of its citizens. Many Ethiopian’s depend on foreign food aid due to the periodic drought they experience.…

Cereal is a name derived from the Roman goddess, Ceres, meaning “to create” (Brown, 2015). The word cereal refers to all types of grains. Gramineae, are cereal grain seeds relative to the grass family. The grain kernel, or berry, is called the caryopsis; which is the edible part of the plant. Caryopses are individual kernels or grains found in all grasses (Brown, 2015). Each caryopsis contains a husk, bran, endosperm, and germ. A husk, also known as the chaff, is the protective outer layer of a…

The article “Metabolic effects of whole grain wheat and whole grain rye in the C57BL/6J mouse” is an article that consists of a study that compared long term effects from diets that consisted of whole grain wheat and whole grain rye. The article is a peer reviewed article published by Eleviser Science in the Nutrition journal in February of 2010. The purpose of the study was to test the hypothesis that a whole grain wheat diet causes reduced insulin responses and increased body fat compared to…

We’ve probably all seen General Mills’ new Cheerios commercial, where the company announces that its cereal is now gluten-free for the enjoyment of people with celiac disease or who cannot or do not consume gluten. It looks like they’re taking some of their word back. A Mix Up in the Oat-Flour System The company is voluntarily recalling just about 1.8 million boxes of their ‘gluten-free’ original and Honey Nut Cheerios due to the possible presence of wheat in the cereal, as announced this…

I always hear people raving about eating whole grains and I never fully understood why until I researched Barley. Barley is well known for being a main ingredient in beer but not many people know it is a big staple not only in diet but in culture. Barley has been cultivated for over 8000 years and can be traced back to the Aztec culture. According to research the term “hordearii” means barley-eater. Aztec gladiators were referred to as hordeariis. Also, before we came up with the measurement…

Competition in India for the cereal market comes mainly from Kellogg’s. They were the first major brand who introduced cereal to India and have several established product lines there including Kellogg’s Special K, Kellogg’s Chocos, and Kellogg’s Muesli. They currently hold control of the market. There are also other brands in India in the cereal market which include Gaia, Saffolalife, and Bagrrys. While Kellogg’s is the main competition in terms of known US/Canadian brands, the other 3 were…

Promotion The product developed as a competitor to Cheerios is named Slim Stars. The logo consists of a star inside a circle and says Slim Stars on top in black on a large font and under the circle it says Tasty and Will Slim You Down, Slim Stars’ Unique Selling Proposition, in a smaller font. The purpose of using a star in the name of the brand and as a picture in the logo is to build an image of a healthy cereal as popular. Teenagers and parents are the key target audience for Slim Stars…