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22 Cards in this Set
- Front
- Back
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• Broadcast media
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media forms that transmit sounds or images electronically.
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• Public radio
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usually affiliates of NPR, must abide by the same rules and regulations as its television counterpart
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• Syndicated radio advertising
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thousands of stations
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• Television advertising
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advertising broadcast based on the performance of shows and how they engage the audience
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• Broadcast network
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when 2 or more stations broadcast the same program that originates from a single source
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• Coverage
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(similar to circulation for print)- The number of homes in a geographic area able to pick up station clearly
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• Ratings
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Measures the percent of homes actually tuned into a particular station
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• Arbitron
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provides radio audience ratings for more than 250 markets in the United States
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• Network radio
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when radio ads are bought from national networks who distribute these to affiliates
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• Spot radio advertising
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advertiser buys spot through specific station rather than network.
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• Affiliates
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local stations that maintain same program as the national station
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• Subscription television
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service people pay for ex: cable and/or satellite
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off-network syndication
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re-runs of network shows
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• Superstations
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big, known stations ex: CNN, ESPN, Disney
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• Network cable
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scheduling runs commercials across the entire subscriber group simultaneously
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New Technology in Television
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Interactive television, HDTV
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• Interconnects
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interactive, broadband; more capacity to send data and images through cable television wire
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• Independent television stations
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local station not affiliated with networks
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• Television programming & distribution
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ex: pay per view, program syndication, low-power
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• Program syndication
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Television programs purchased by local stations to fill time in open hours.
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• Exposure
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measures household with sets turned on
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• HUT
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Households using television
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