African American Stereotypes In Advertising

889 Words 4 Pages
In this reading, the methodology is a short explanation composed of just two paragraphs. In this research, the authors planned to view the advertisements on 31 programs running on various networks such as ABC, CBS, NBC and more. The authors decided to choose these numerous amounts of shows over a broad spectrum of different networks to capture the vast differences of samples of advertisements on these channels. These authors desired to examine the different types of advertisements and the diversity of these advertisements in the shows. The data from the research would be collected from 62 shows, two of each show, and examined from 825 commercials. The range of commercials were grand; anywhere from necessary items such as toothpaste to cosmetics. …show more content…
Stereotypes of how all Blacks are assumed to be athletes emerge because of advertisements like Sprite, Nike, and Adidas. In these ads during prime-time shows, Black male athletes played the main role and this strengthens this stereotype because it portrays that athletic wear and shoes were worn only by African Americans that were athletes. This in return, creates a biased assumption; whenever someone sees a Black man wearing one of these products then, one would assume that they are athletes because of commercials like these. In Sunkist Orange Soda, within the population that made up many different races of character, Black men were only shown as athletes. Another example of negative stereotype would be in the advertisement of how hot rice makes the Hispanic “Latin Lovers” as being sexually …show more content…
For example, in the show Moesha, there was only 14 advertisements that occurred during the duration of the show. Similarly in The Hughleys, only 17 advertisements aired. These are relatively low compared to the normal amount of shows shown in a 30-minute show which is 25 ads. In the White cultural media, markets spent $190 billion on advertisements, while only $2.5 billion was spent on advertisements that targeted non-White audiences. This depicts that people of color are viewed as invaluable when they are considered

Related Documents