Fatima Waleed
8E
Ms. Madah
9th March ‘11
American Express; “Conan/curtain” TV advert
A TV advert gains a wide number of audiences. That’s why it cost more money than a print advert. Its impacts and profits are so much higher. TV adverts are the most powerful and easiest median in conveying messages to all categories of people. Since nowadays house in the globe have atleast one set of TV. Through contemporary communications this median verifies the fact that the world is a small village. Adverts are important and necessary because they give you a fast idea about the product that is sold and about the quality. In this essay I’ll be analysing a TV advert and examine the advert and it techniques in the coming paragraphs. The advert I’ll be analysing is ‘’ American express; canon/curtains’’.
In this advert, the target audience are people who are aged between age 20 and above, people who use a credit card other than American express. The ad is trying to persuade people to experience a new company in - Charge and Credit Cards, Travellers Cheques, travel, financial planning, business services, insurance and international banking ‘’ according to …show more content…
This what made the advert attractive and fascinating. The sun was shining on people of Mumbai (in the advert). The citizens dressed in a gorgeous way, they wore bright and nice coloured clothes. men wore white and women wore coloured clothes, both gender covered their bodies with their culture dress, colours of joy and delight was all over India. The advert was fancy and nice. The sound effect from part to another; they used the two types of sound effects. The non-diegetic was playing all along the advert, while the diegetic was mostly Indian songs, but when Conan talks the Indian songs volume was reduced. The sound makes you feel like moving and dancing, and it makes you feel the love between those people in Mumbai and the joy and happiness they’re
8E
Ms. Madah
9th March ‘11
American Express; “Conan/curtain” TV advert
A TV advert gains a wide number of audiences. That’s why it cost more money than a print advert. Its impacts and profits are so much higher. TV adverts are the most powerful and easiest median in conveying messages to all categories of people. Since nowadays house in the globe have atleast one set of TV. Through contemporary communications this median verifies the fact that the world is a small village. Adverts are important and necessary because they give you a fast idea about the product that is sold and about the quality. In this essay I’ll be analysing a TV advert and examine the advert and it techniques in the coming paragraphs. The advert I’ll be analysing is ‘’ American express; canon/curtains’’.
In this advert, the target audience are people who are aged between age 20 and above, people who use a credit card other than American express. The ad is trying to persuade people to experience a new company in - Charge and Credit Cards, Travellers Cheques, travel, financial planning, business services, insurance and international banking ‘’ according to …show more content…
This what made the advert attractive and fascinating. The sun was shining on people of Mumbai (in the advert). The citizens dressed in a gorgeous way, they wore bright and nice coloured clothes. men wore white and women wore coloured clothes, both gender covered their bodies with their culture dress, colours of joy and delight was all over India. The advert was fancy and nice. The sound effect from part to another; they used the two types of sound effects. The non-diegetic was playing all along the advert, while the diegetic was mostly Indian songs, but when Conan talks the Indian songs volume was reduced. The sound makes you feel like moving and dancing, and it makes you feel the love between those people in Mumbai and the joy and happiness they’re