Equality, Inequality And Discrimination

2226 Words 9 Pages
In today 's scenario where equality is given high significance , there is still inequality and discrimination on the basis of skin color among people. Humans are the ones to spread the messege of justice and they are also the ones to discriminate people on the basis of their skin color. Television, a major source of media is still promoting skin whitening products on a wide range. According to
Leiss et al. (2005) there are immense amount of advertisement on skin whitening products on television and thus the internet. Media is a prominent part of our lives . Our decisions are based on what we listen and see. Television first started in the late 19th and early 20th century . Today , it is the most used source of media and technology. People
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N. (2009).Shades of difference: Why skin color matters. Stanford, CA: Stanford University Press ). Ads such as fairness and lovely , a very famous whitening cream in India has a huge marketing . However , not just the idea behind this ad but also, the way how it has been advertised is awful and shameful for our society. In its ad , a father asks her daughter to get married to a guy, however the girl is unsure about her decision as she has other dreams to conquer and after applying the fair and lovely whitening cream she gains confidence and makes the right decision for herself( Glenn,2009).The ad on one side shows how women are now independent to take their decisions and have priorities other than marriage whereas on the other side it showcases the dark side of our society , which is by linking fairness of skin to confidence. Aren 't women with darker skin tone confident and have the right to make their own decisions? On grounds of Racial …show more content…
Choosing right product for oneself entirely depends on the consumer. Consumers should not be therefore , restricted to use any kind of product. Hence, by banning advertisments on skin whitening products, prove to be against their opinion and will restrict the right or freedom to choose whatever they aspire for. As Fujiwara et.al (2013) mentions, that whether percieved from the perspective of psychology, economics, or political theory , all points out the importance of opportunity to choose and therefore should not be restrained from anyone . Consumers make opinions when they have choices to choose from , therefore having a choice always results into more than one outcome and varies from person to person . This leads to extension of opinions. As suggested by the standard economic theory , choices are valued because they increase the chances of receiving better results or majorily because of the uncertainity shown by consumers about their future preferences . Different theories provide a different perspective , for instance for few its a way to have a meaningful life. Fujiwara cites the work of Nozick(1974) , according to whom , our choicees shape our daily parts of life and thus an appendage of independence. Williams et

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