Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
35 Cards in this Set
- Front
- Back
|
Adding a ____ to the page can help us have a set of guides for scale and placement. |
Grid |
|
|
True or False, in a layout the square divides the space into a series of units. Each unit can be filled with content such as text or images. |
True |
|
|
Based on the given example, if the message is catering to a more traditional audience at a high-end resort, a _____ grid should be used. |
Symmetrical |
|
|
Newspapers use a ____ grid that allows for maximum flexibility. |
Modular |
|
|
True or false, a symmetrical grid is more complex than an asymmetrical grid. |
True |
|
|
Which of the following angles will be better when using the square grid system? A. 75 degrees B. 35 degrees C. 45 degrees D. 65 degrees |
C. 45 degrees |
|
|
When using the rule of thirds the page is divided into three parts either _____, _____ or _____. |
Vertically, horizontally, or both. |
|
|
Using the Golden section can serve as a device to show what? |
The hierarchy of information. |
|
|
What is your first impulse when you look at a shape? |
To determine what it is? |
|
|
Balance refers to what? |
The visual weighting of a layout |
|
|
Contrast refers to what? |
The distinction made by creating or highlighting differences. |
|
|
A large element positioned next to a smaller one is an example of what kind of relationship in design? |
Dynamic relationship |
|
|
When should you not use asymmetrical design? |
When you need to set a formal tone. |
|
|
Alignment refers to... |
Keeping objects inline with one another within your design |
|
|
When a person sees a design, they look at what first? |
The largest image |
|
|
When the elements of a design are pushed from the center to the edges of the page, it is called? |
Doughnut design |
|
|
As a rule people tend to gravitate to _____ . |
Things they already know and like. |
|
|
The first step in creating a grid is to _____. |
Determine the size of the piece. |
|
|
Using multiple elements in a layout can help convey what? |
A sense of depth and quantity. |
|
|
Where should you crop an image of a person? |
Mid-limb |
|
|
What should you do if you are unsure if the words and images in your design convey your intended meaning? |
Show it to another person and get their opinion. |
|
|
Cool colors _____ in space optically. |
Recede |
|
|
Warm colors ______ in space optically. |
Advance |
|
|
What should direct your choice of a color palette? |
The subject matter |
|
|
The three ways to balance a layout. |
1. Symmetrical 2. Asymmetrical 3. Radial |
|
|
The starting point for all design decisions should be your _____. |
Content |
|
|
Which one of the following is a Fibonacci sequence? A. 1, 2, 4, 5, 8, 13 B. 13, 21, 34, 53 C. 1, 2, 3, 5, 8, 13 D. 3, 5, 8, 15, 21 |
C. 1, 2, 3, 5, 8, 13 |
|
|
Which of the following provides structure to a complex space? A. Consistent proportions B. Basic grid structure C. Typographical Hierarchy D. All of these above |
D. All of the above |
|
|
If the body text of a poster is ____ point, the subheads are ____ point, and the introduction copy is ____ point. A. 24, 18, 8 B. 12, 24, 28 C. 12, 18, 24 D. 10, 20, 18 |
C. 12, 18, 24 |
|
|
As a designer, you need to create a clear communication using ____. |
Shapes, Typography & Images |
|
|
When the content needs to be presented dynamically and access many pages with different types of content, ______ is/are a great tool. |
Two or three grid structures |
|
|
True or False: The content at the beginning of a book is called the Library of Congress CIP Data. |
False |
|
|
To create a layout means to use type, graphics, and space to ________. |
create story, voice and engagement. |
|
|
The two main types of layout are _____, and _____. |
Grid and free form |
|
|
Identify the three lines of symmetry. |
1. Horizontal 2. Vertical 3. Diagonal |
