Samsung Marketing Strategy Essay

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Introduction
The process of implementation of new product design in the marketplace is called marketing innovation. When a company’s marketing policy is changed, or the features of their product are developed by the company, it should develop their market design to make the business successful and to earn targeted revenue. In innovation in the market marketing design has potential role. To sustain in the market place among different similar product every product must have different characteristics and function so that it become different from other products and can attract customers successfully.
For this report Samsung Galaxy S6 android smartphone is selected which is a product of Samsung Company. This smartphone is very innovative product
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Without considering price of the product customer select the best one. So, there should be benefit included in the product so that customers can easily choose it. The handsome function and features, tempting design and different social networking sight of Samsung Galaxy S6 can be the reason of changing needs of customers.
1.4 Customer delivered value
Customer’s value refers the total volume of benefit received by the customers from a product. An organization’s customer delivered value refers the difference of total customers value and cost. As value of the product customer are provided different features and functions from Samsung Galaxy S6 smartphone. Customers will get a long lasting battery, high quality raw materials, and different attractive services from this smartphone. Compared with other products customer can receive more value from this product
1.5 Value Chain Analysis
Value chain analysis indicates the process of adding or increasing value to the product by the company for their customers. Samsung’s value chain analysis is described below.
Primary
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2 The unique design elements of product
2.1 Product Design
A product’s uniqueness can be expressed by product anatomy. The important features of product anatomy of Samsung Galaxy S6 are described below: • Core Product: Core product indicates the basic function of a product. Calling and texting system is the core product of Samsung Galaxy S6. Customers can deliver Email, push mail, along with SMS, MMS through this. Battery of 2550 mAh will enable consumers to talk up to 17 hours at a time.
• Augmented Product: When customer do not expect any services but the company provide then it is called augmented product. For using this product consumers will be provided warranty card for after sales services, HD screen etc.
• Symbolic or actual Product: it indicates the general features which are expected by the customers. Samsung Galaxy S6 provides customers expected features which influenced them to purchase this.

2.2 Shape, Colour, Imagination, Relevance and Usefulness of the

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