The History Of Graphic Design: The New Basics

1278 Words 5 Pages
Graphic Design
Graphic design is constantly changing and will always revolve around the culture surrounding it. It is hidden throughout ones everyday lives such as the face of an app, a billboard, or even ones clothes. Graphic design plays a behind the scenes role that has a huge impact whether noticed of not. Many forms of design have been researched in depth and brought to the stage to be elevated and used to its best. Graphic Design has changed and evolved over the course of many years pertaining to the basics, meaning, and purpose of this particular area of study.
Graphic Design is the art of manipulating both images and text to create a pleasing visual for a set audience. For centuries design has inspired and influenced around the
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Words and images are the basics for graphic design and must be used to lift up and encourage others. The importance of the small things becomes big and this book takes that very seriously. The connection of these things allows a reader to emotionally and visually connects also. Typography plays a role that is important in the success of an artwork. Research provides a look into today’s culture and trends, which tells one about the focal point of design graphically, Graphic Design: The New Basics contains valuable information on the process one goes through when studying graphic design. The thought process used had many steps for some and that allows the creativity to flow out. Lupton allows the designer to feel confident in their own abilities by encouraging them with research on ones success in this field. The many forms of design are researched in depth and brought to the stage to be evaluated and used to its …show more content…
Bolded, colorful, and italicized words help a point be taken seriously. Bolded words create emphasis on important information on the piece. The lines, patterns, and color draw the viewer’s eye to the main points. Bullet points and roman numerals are considered steps in the brain. The eye follows the path down the paper reading and focusing on the words no the background. When an image is applied and the words are at the bottom the eye immediately goes to the image. Contrary to the text being on the image the eye sees the words then the background image. A continuous pattern or color creates a cohesive look throughout the

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