Graphic Design Research Paper

803 Words 4 Pages
Design is “the process by which we posit changes to the physical and virtual worlds in which we live through intentional acts.” Evidently, the term encompasses a vast number of fields, including architectural design, industrial design, textile design, and more.
Creative designers are not limited by constraints. Jon Utzon chose to break nearly every rule when entering an architecture contest, including one rather important restriction that set limits to how large the building could be. Nevertheless, his groundbreaking, creative design won him the competition, and the world now has Utzon to thank for the Sydney Opera House.
According to the Encyclopedia of Creativity, three conditions must be fulfilled for a design to be considered creative.
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The first is balance, which is the arrangement of elements so that no section on a canvas is heavier (or “busier) than the other. The second is proximity: a bond or connection is created between elements that are closer together. Third is alignment, which creates an organized and orderly arrangement for elements on a page. The fourth is repetition (sometimes referred to as consistency), which is used to make a design easy to follow and understand. The fifth is contrast, which helps more important elements stand out on a page. And finally, the principle of white space is very important to prevent a design from looking too cluttered. Minimalism is important to graphic design, as making something too busy makes it much more difficult to understand and …show more content…
Movie posters are one such example. There are countless recycled themes and clichés for posters. Indie movies, such as “Little Miss Sunshine” and “500 Days of Summer” often have bright, yellow backgrounds. Wildlife films are often a cool, crystalline blue. Black and white posters can be artsy, but add a flame and it’s suddenly an action flick. Thrillers are often designed at a tilt. Action flick prominently featuring women often feature the women standing in the same, sexual yet action-driven pose; and let’s not forget the “diversity” shown in Nicholas Sparks’ movie posters. These designs definitely fulfill the “useful” creative condition; they have to be somewhat effective if they are constantly being reused. However, they are definitely not “novel” or “surprising.”
Color, as can be expected, is a huge part of graphic design. Blue is soothing color, which is why it is used a lot in the wildlife film posters. Orange and yellow are cheerful and quirky, just like many indie films. The psychological implications of color are incredibly useful to suggest the tone of a movie, but especially useful in logo creation. Red is a color that encourages appetite, which is why nearly every single fast food or restaurant logo features the color red (ex. McDonalds, Arby’s, Wendy’s, Pizza Hut,

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