Essay on Twilight Merchandise

Most companies and businesses manufacture products that appeal to all the population or at least the majority of it. They usually select products based on what’s popular and what will attract the most customers. It helps them boost their sales because it’s more likely that people will buy products that are ‘hot’ rather than products that no one else is interested in. This is exactly why businesses have used the Twilight phenomenon to their advantage. By selling Twilight merchandise they know that fans will come in flocks to their stores and companies just to get their hands on anything Twilight. Hot Topic began selling Twilight merchandise in 2008 around the time the first installment of the Twilight Saga hit the movie theaters. The company is ‘a mecca for fans seeking merchandise related to the saga of vampire Edward Cullen and mortal Bella Swan’ says Melissa Magsaysay, a journalist from the Los Angeles Times. It has become the #1 destination for Twilight related items as it was one of the first companies to start cashing in on the saga’s popularity. Hot Topic sells genuine, licensed Twilight merchandise so there’s no wonder that thousands of Twihards go there daily to feed their Twilight crave. Hot Topic’s sales were up 7.1 percent in March of 2009 because they stocked their stores with the Twilight DVDs and