Essay on Twilight Merchandise

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In 2005 a new phenomenon was born. Stephenie Meyer’s The Twilight Saga has given the world something new to obsess about this decade. Critics have even called Meyer the new J.K. Rowling, the author of the renowned Harry Potter series. Fans all around the world are now screaming the names of Edward Cullen, Jacob Black and Isabella ‘Bella’ Swan. It’s the classic Romeo and Juliet tale of forbidden love except with a gothic twist. Told from the perspective of Bella Swan a 17 year-old who just moved to Forks, Washington, The Twilight Saga is about the romance between Bella and her vampire sweetheart, Edward Cullen that is continuously sabotaged by sadistic and revengeful vampires, an old supercilious vampire family and teenage werewolves with …show more content…
Most companies and businesses manufacture products that appeal to all the population or at least the majority of it. They usually select products based on what’s popular and what will attract the most customers. It helps them boost their sales because it’s more likely that people will buy products that are ‘hot’ rather than products that no one else is interested in. This is exactly why businesses have used the Twilight phenomenon to their advantage. By selling Twilight merchandise they know that fans will come in flocks to their stores and companies just to get their hands on anything Twilight. Hot Topic began selling Twilight merchandise in 2008 around the time the first installment of the Twilight Saga hit the movie theaters. The company is ‘a mecca for fans seeking merchandise related to the saga of vampire Edward Cullen and mortal Bella Swan’ says Melissa Magsaysay, a journalist from the Los Angeles Times. It has become the #1 destination for Twilight related items as it was one of the first companies to start cashing in on the saga’s popularity. Hot Topic sells genuine, licensed Twilight merchandise so there’s no wonder that thousands of Twihards go there daily to feed their Twilight crave. Hot Topic’s sales were up 7.1 percent in March of 2009 because they stocked their stores with the Twilight DVDs and

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