Marketing strategists work for years developing commercial stores with the intention to make sure there is appropriate curb appeal, the store gives a customer a unique experience, and leaves the customer satisfied. At Dicks Sporting Goods they have mastered their interior design to enhance customer experience by creating mini sanctuaries though out their store. The golf section in particular is a unique area of the store as it offers a much more contemporary and luxurious design to cater to the golfing community. The crown modeling alongside accented lighting creates an environment that warm and inviting. The on staff golf pros personal experiences in conjunction with their contagious smiles makes one want to ask questions and look around at
