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Environmental factors, situational factors, and level of involvement have also a big role on consumer behavior. Psychological factors such as motivation, learning, belief and attitude, personality, and life-style also influence the students on their buying behavior. Roles and status symbols, family influence, age and life-cycle, reference group, social class and social background are the social factors that can influence the students to manage their weekly allowance. Niazi (2012) states that effective advertising has an effective advertising have an influence on consumer behavior. Advertising is a non-personal paid from where ideas, concepts, products or services, and information are promoted through media (visual, verbal, and text) by an identified sponsor to persuade or influence behavior (Rahman, 2013). Emotional response, advertising is to create understanding, liking and selection of products and services. The most influencing theory in marketing and advertising research is the attitude towards the advertisement. Environmental response, environmental attitudes are defined as attitude theory, which is based on beliefs. Environmental attitude is based on those beliefs and norms, which are constructed through individual perception and this perception, should be taken as individuals’ opinion rather than attitude, in the study of Cavalcanti, Oliveria, and Foxell (2013), individual differences can also influence the consumer buying
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Advertising has a leading impact on viewers mind (Niazi, Siddiqui, Shah, & Hunjra). When consumer watches an advertisement about a specific product and develops likeness for the product, eventually, the consumer might purchase the product. (Goldsmith & Lafferty, 2002). From the results illustrated below (Figure 12 - 17), when buying students decide based on several things such as they read it form a magazine, newspapers, or article, they saw it from TV commercials, from a friend or they just see it.
The result shows that majority of the students decide when they just saw the product and like it. According to Goldsmith & Lafferty (2002) study, the purchasers who cannot decide what to purchase, use the process of purchase intent. But some of the students decide when they saw the product from a friend. Others also decide based on what they have watch on the television, they are being affected or attracted by the advertisements on TV. And lastly, from a magazine, the magazine got the lowest ranking because nowadays, students are not more on reading it, instead, students want more to read fictional
Advertising has a leading impact on viewers mind (Niazi, Siddiqui, Shah, & Hunjra). When consumer watches an advertisement about a specific product and develops likeness for the product, eventually, the consumer might purchase the product. (Goldsmith & Lafferty, 2002). From the results illustrated below (Figure 12 - 17), when buying students decide based on several things such as they read it form a magazine, newspapers, or article, they saw it from TV commercials, from a friend or they just see it.
The result shows that majority of the students decide when they just saw the product and like it. According to Goldsmith & Lafferty (2002) study, the purchasers who cannot decide what to purchase, use the process of purchase intent. But some of the students decide when they saw the product from a friend. Others also decide based on what they have watch on the television, they are being affected or attracted by the advertisements on TV. And lastly, from a magazine, the magazine got the lowest ranking because nowadays, students are not more on reading it, instead, students want more to read fictional