The art of persuasion is something that we come across everyday. Persuasion happens very easily based off the simple fact that as human beings we are not logical in any decisions we make. There are seven things that trigger persuasion and they are called fixed action patterns or behavior. In this paper I will discuss three of the seven fixed action patterns of behavior by giving a brief description and telling a story that better explains how the theory works and how it has been applied in my everyday life. The three theories I will explain are liking, scarcity and the fun theory.
Liking
The first principle of persuasion I’m going to discuss is liking. Liking is based of the idea that we always say yes to people we like. There are six factors …show more content…
Scarcity is the principle that if something is rare it is valuable, it turns things into weird obsessions. This is often used in retail and creates a sense of false competition. The do this by telling people things are limited or sold out. This idea is very prevalent in my personal life as we live in a generation where everything has a limited stock. This principle can be incorporated into my love for shoes specifically my love for Jordan’s. As a teenager I fell in love with Air Jordan’s. I was willing to do just about anything to get the ones I liked because they were limited (stores only got about two in each size) and because they only re-retro periodically so you often wouldn’t see a Jordan be rereleased for an average of five to seven years at a time. I did everything from entering contest to going to stores almost to weeks prior to general releases to snag a ticket to get shoes and even entering lottery’s. As crazy as it may sound all of these things were done just to purchase the shoes, not to get a free pair but to purchase …show more content…
As of last month I began working at Lane Bryant as a sales associate. Not to long after working there everything was about goals, who sales the most bra’s, who gets the most credits, who had the highest ADS (average dollars sold) and so one. This was not just a store wide trend but company wide. This was ve3ry well exemplified in the company wide competition we had for our pant event. During the pant event everyone received a discount whether you purchased a pair of paints or not. With this great deal going on the district manager thought it would be a great idea to turn things into a game, whoever sold the most pants got a fridge full of snacks and my manager took it a step further by ringing a bell every time a pair of pants were sold. It made me work overtime I was every where, helping customers, ringing, up selling, making sure people found a pair of pants when the wanted shirts, anything to ring the fun little bell associated with selling pants. While work isn’t fun and retail is often seen as a lot more work than it is worth having the opportunity to be recognized in a little game that meant nothing convinced me that work wasn’t so bad.
To conclude, while we all say we are not easily manipulated and can’t be persuaded we are all lying in one way or another. This is very easily justified through the seven principles of persuasion. These allow us to truly get
Liking
The first principle of persuasion I’m going to discuss is liking. Liking is based of the idea that we always say yes to people we like. There are six factors …show more content…
Scarcity is the principle that if something is rare it is valuable, it turns things into weird obsessions. This is often used in retail and creates a sense of false competition. The do this by telling people things are limited or sold out. This idea is very prevalent in my personal life as we live in a generation where everything has a limited stock. This principle can be incorporated into my love for shoes specifically my love for Jordan’s. As a teenager I fell in love with Air Jordan’s. I was willing to do just about anything to get the ones I liked because they were limited (stores only got about two in each size) and because they only re-retro periodically so you often wouldn’t see a Jordan be rereleased for an average of five to seven years at a time. I did everything from entering contest to going to stores almost to weeks prior to general releases to snag a ticket to get shoes and even entering lottery’s. As crazy as it may sound all of these things were done just to purchase the shoes, not to get a free pair but to purchase …show more content…
As of last month I began working at Lane Bryant as a sales associate. Not to long after working there everything was about goals, who sales the most bra’s, who gets the most credits, who had the highest ADS (average dollars sold) and so one. This was not just a store wide trend but company wide. This was ve3ry well exemplified in the company wide competition we had for our pant event. During the pant event everyone received a discount whether you purchased a pair of paints or not. With this great deal going on the district manager thought it would be a great idea to turn things into a game, whoever sold the most pants got a fridge full of snacks and my manager took it a step further by ringing a bell every time a pair of pants were sold. It made me work overtime I was every where, helping customers, ringing, up selling, making sure people found a pair of pants when the wanted shirts, anything to ring the fun little bell associated with selling pants. While work isn’t fun and retail is often seen as a lot more work than it is worth having the opportunity to be recognized in a little game that meant nothing convinced me that work wasn’t so bad.
To conclude, while we all say we are not easily manipulated and can’t be persuaded we are all lying in one way or another. This is very easily justified through the seven principles of persuasion. These allow us to truly get