Essay on Social Media's Effect on Academic Performance

2470 Words 10 Pages
The increase of dependence on technology for communication is of vital importance to the young generations of today. Individuals born in the late 1980’s, the 1990’s, and the early 2000’s spend countless amounts of time using technology for communication, entertainment, and for fun. Some may even have a full time job, but still find time to engage in social media. These people are masterful in multitasking, electronic communication, and are usually the first to adjust and adapt to new technologies. They thrive on social networks such as Facebook, Instagram, Vine, and Second life. They text more on their phone then they talk, and many do not know how to use a camera that is not attached to their phone. They Twitter all their thoughts and …show more content…
The purpose of this study is to assess how the interaction of social media impacts these groups academic performance. More specifically how individuals attending a 4-year university usage of social media and technology impacts their academic performance.
According to American psychologist and education media researcher Reynol Junco who wrote in the scholarly journal Computers and Education, the demand for social networking among college students is significant; “92% of all undergraduate students are members of Facebook” (Junco, 2012, 506). This increase in social media usage makes it extremely important for educators and administrators in higher education to recognize how it influences undergraduate student academic performance.
Most research on social media and academia has been focused on adolescents rather than college students, and only few types of media have been studied. This study attempts to incorporate how the impact of a broader range of social media impacts academic performance. For example, researchers Paul Kirschner and Aryn Karipnski conducted research on Facebook and academic performance. They found that, “Facebook users tend to have lower grade point averages and spend fewer hours per week studying then those who do not use Facebook” (Kirschner, 2010, p. 17). However, the researchers did not incorporate other uses of social media into their experiment, and other ways that students engage with social media through their

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