Essay on Social Media's Effect on Academic Performance
According to American psychologist and education media researcher Reynol Junco who wrote in the scholarly journal Computers and Education, the demand for social networking among college students is significant; “92% of all undergraduate students are members of Facebook” (Junco, 2012, 506). This increase in social media usage makes it extremely important for educators and administrators in higher education to recognize how it influences undergraduate student academic performance.
Most research on social media and academia has been focused on adolescents rather than college students, and only few types of media have been studied. This study attempts to incorporate how the impact of a broader range of social media impacts academic performance. For example, researchers Paul Kirschner and Aryn Karipnski conducted research on Facebook and academic performance. They found that, “Facebook users tend to have lower grade point averages and spend fewer hours per week studying then those who do not use Facebook” (Kirschner, 2010, p. 17). However, the researchers did not incorporate other uses of social media into their experiment, and other ways that students engage with social media through their