Essay about An Analysis of Four Advertisements
The first advertisement, that for Anne Klein available at Lord & Taylor stores, is an excellent starting point for this analysis as it represents a common advertising style - it seems transparent, honest, and is in no way offensive. The image clearly denotes the characteristics of Anne Klein designs - professional and business-oriented, yet stylish and sexy. The brand-names (of both Klein and L&T) serve as signifiers of a high-class lifestyle, thus the viewer is instantly aware that this woman is successful, powerful and in control. Her body language is also interesting: while in an obviously manufactured pose, she is gently pulling down her jacket, intentionally "covering up" from and deliberately ignoring the gaze of the viewer.
The second advertisement, for Burberry, boasts many similar elements. The well-known plaid design clearly indicates affluence and luxury. The black and white shading of the image, as well as the car, also contributes to the conveyance of class and tradition, and the combination of umbrella and police officer identity it as a distinctly British image.
The second Burberry advertisement follows the same tradition as the first in its use of black and white, yet the other components are unique. In this advertisement, the viewer is unable to find any concreteness - one cannot identify the country, city,