Essay about Zoo Bangladesh

6724 Words Jul 5th, 2013 27 Pages
Bring the life back in the Zoo!
GROUP-RED OCEAN
Course:
Advertising &
Promotions Management(MKT 337.4)

Course Coordinator:-
Md Shahedur Rahman - Lecturer (NSU)

Letter of Transmittal

February 22, 2012

Md. Shahedur Rahman
Lecturer, Business School
North South University

Dear Sir,
In this Project of “Bringing the Life Back In The Zoo”, we have tried to implement our learning from this course. We would like to thank you for offering the opportunity to work on this topic. Despite many limitations, we have tried my best to make this analysis accurate and reliable.

If you have any further enquiry concerning any additional information, we would be very pleased to clarify that. Thank you.

Sincerely yours,
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By the help of this IMC plan we hope to regain the lost glory of our national zoo of the country, Dhaka zoo.

COMPANY OVERVIEW

Dhaka Zoo:
Dhaka Zoo is the largest zoo in the Country. It is situated at Mirpur-2 in Dhaka. Because of the position and vastness of Dhaka Zoo, this zoo is pronounced as the National Zoo of Bangladesh. Dhaka Zoo is controlled by the Ministry of Fishery and Livestock of Bangladesh. Starting the initiative in 1964 at the premise of High Court, the authority is able to move this zoological park in the present place in 1974 with 186 acres of land including two lakes of about 13 hectors. Because of some shortcomings such as mismanagement and frequent deaths of rare animals Dhaka zoo has started to loss its appeal. But recently government has taken vital steps to manage the discipline of Dhaka Zoo and to bring people back. Now there are about 2,160 in 157 species in the Dhaka Zoo. Of them 57 species are mammals, including elephant, Royal Bengal tiger, lion, cheetah, rhinoceros, zebra, monkey, chimpanzee, and hippo. There are 61 species of birds, 11 species of reptiles, including snakes and crocodiles, and 28 species of fish. In addition, some exceptional and interesting animals such as the rhea, peacock, zebra, elephant, African grey parrot, water buck, impala, emu, baboon, chimpanzee, grail, black bear, tapir, mandrill, and estuarine crocodile offer bonus amusement to the visitors. Officials of Dhaka

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