The ideal body image is driving woman to the option of starvation. Over time there have been various “Correlational and longitudinal research findings that reveal that exposure to the media 's portrayal of the ideal physique is positively associated with body dissatisfaction and eating disorder symptoms” (DeBraganza, and Hausenblas, 701). DeBraganza, and Hasienblas state in their research what the main image for the ideal body type is. They state that “ Most models and celebrities who are used in advertising in the United States are Caucasians. Thus, the ideal dictated by the American mass media is a homogeneous Caucasian thin physique imposed on a heterogeneous” (DeBraganze, and Hasienblas …show more content…
Sizes on mannequins were always extra small. If the shirt was not a small size then the shirt needed to be tied back with clips in order to fit the mannequin properly. This shows us that even the mannequins fit the social standard for the created body image. The workers in the store were always female not one male had been reported working during the day of observation. Each girl had their makeup, hair, nails done with the trendiest outfits on from clothing from their store. Most of the stores had a plus size section, however, it was extremely small and tucked away in the corner. The plus sizes tended to start at size 14 which is about an extra large in the stores that did not have a plus size clothing line. This could be diminishing on a woman because of the fact that in certain stores she is in the plus sizes and certain stores she is not. This may result in someone thinking that they are ‘big’ and ‘not