Times continue to change, and today, people still judge against a person’s physical appearance. As retailing companies become more competitive with each other, they continue to look for more ways to bring customers into their stores, which includes hiring employees solely based on their appearance than their abilities. In the article, “Going for the Look, but Risking Discrimination” by Steven Greenhouse, published in The New York Times on July 13, 2003, it talks about whether hiring employees based only on their appearance is morally acceptable, or not. The author references Marshal Cohen, an industry analyst with the NPD Group, a market research company, who defends the practice of hiring as “...necessary and smart…” (17). As “necessary and smart” as it may be, this process of hiring employees is ultimately unfair to those who may have the right skills, but not have the right “look” the company is trying to project.…