What Is Victoria's Secret Role Of Women In Advertising

Victoria’s Secret has separated itself from other women’s lingerie companies as it becomes the number one seller of women’s high quality lingerie clothing, but in reality half-naked women being used for an advertisement is destroying the respect and image given to a woman. Victoria’s Secret is selling more than just lingerie clothing; they are selling the idea that they care about “you” and want what’s best for “you.” This concept is effective because not only do their ads tell an individual they are worthy, so do their employees. Kilbourne believes that advertising, “Sells values, images, and concepts of love and sexuality, romance, success, and, perhaps most important, normalcy.” This store has mastered the concept of how to draw people in by visually persuading a customer to purchase immodest clothing. …show more content…
Tall, thin, beautiful models are plastered all over the store walls, website, and magazines. When someone sees a beautiful person, adultery is a common feeling that might follow the encounter. If a person can’t look like the model, they are going to dress like the model. People go to great extents to feel good about them and look good for other people. Employees often wear the clothes for the company they work for. This allows the customers to visualize the stores clothing in a positive manner.
The layout of Victoria’s Secret has an open floor plan, with the purpose of unconsciously guiding customers around the store leading him/her to what they might be looking for. Lighting is also a big contributor to the success of the store. The black walls along with the dim lighting creates a warm tone making the customer feel welcome. Dim lighting also creates a sensual feeling. Victoria’s Secret would promote sensual impressions because it encourages many of the different products they are promoting and