As a longtime sales associate at Victoria's Secret, I decided to do my report about Victoria's Secret. Victoria's Secret is known for bringing a certain amount of class to female intimate wear such as lingerie. Every year Victoria's Secret releases a What is sexy? press release, which consists of what Victoria's Secret thinks of being sexy and they do this by using some of the sexiest actresses, models and entertainers in Hollywood as examples. For example, this year sexiest actress goes to Mandy Moore, sexiest songstress: Lady Gaga, sexiest sense of humor: Billie lord, Sexiest Entertainer: Taylor Swift, and the list goes on and on. (Secret) .At the end of the press release, Victoria Secret Introduce and advertise their sexy little things collection,
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In the article, it discuss the lack of diversity on the Victoria Secret's what is very sexy? list, Greaves states in the article, most of the people on “the list are young, white and skinny, which can imply that anyone outside this scope is not considered by the brand to be "sexy. “And although the list was chosen by public vote, Victoria's Secret still claims the winners reflect the company's ideals too.” (Greaves). By the way, The Victoria's Secret press release did not mention that the winners were chosen by public vote, But as greaves says they have taken what the votes have chosen and have adopted to these choices and use them as their own. …show more content…
The article went into detail why so many people disagreed with the list. Greaves also; got quotes from other people who are familiar with the marketing and research field to help explain her case why people didn't like the lack of Diversity in the list. A professor of marketing and consumer research at the University of London, Pauline Maclaran was quoted as saying, “Victoria’s Secret did a very good job of making sexy underwear accessible to women and tapping into the fantasy elements of femininity," she said. "[But] young women want to be able to see all body types as beautiful.“(Greaves).To me that quote was the focus of the article, because explained why social media writers or angered by the list because they did not see themselves apart of Victoria Secret's vision of what is
In the article, it discuss the lack of diversity on the Victoria Secret's what is very sexy? list, Greaves states in the article, most of the people on “the list are young, white and skinny, which can imply that anyone outside this scope is not considered by the brand to be "sexy. “And although the list was chosen by public vote, Victoria's Secret still claims the winners reflect the company's ideals too.” (Greaves). By the way, The Victoria's Secret press release did not mention that the winners were chosen by public vote, But as greaves says they have taken what the votes have chosen and have adopted to these choices and use them as their own. …show more content…
The article went into detail why so many people disagreed with the list. Greaves also; got quotes from other people who are familiar with the marketing and research field to help explain her case why people didn't like the lack of Diversity in the list. A professor of marketing and consumer research at the University of London, Pauline Maclaran was quoted as saying, “Victoria’s Secret did a very good job of making sexy underwear accessible to women and tapping into the fantasy elements of femininity," she said. "[But] young women want to be able to see all body types as beautiful.“(Greaves).To me that quote was the focus of the article, because explained why social media writers or angered by the list because they did not see themselves apart of Victoria Secret's vision of what is