The Victoria’s Secret brand of sleepwear and lingerie are featuring in and sponsoring their annual Victoria's Secret Fashion Show.
The show is being broadcast in prime time on American network TV. The shows began in the 1990s just before Valentine's Day to promote the Victoria's Secret line for that special day. Initially the shows weren't broadcast on national TV. The shows were webcast in 1999 and 2000. In 2001, Victoria’s Secret moved the shows to before the Christmas holiday season. In 2001, the show also debuted on ABC, but since then every show has been aired on CBS. The show itself moves to various cities such as Los Angeles, Miami, London and Cannes. New York City played host to the first four shows at the Plaza Hotel, however after becoming …show more content…
Each year, the show draws hundreds of stars, performers and special acts. The top 20 to 40 supermodels from around the world are chosen to showcase the various designs. These include Victoria’s Secret Angels, who are around 6 models under contract to the company and they also help to promote the event. The Victoria’s Secret brand has become synonymous with the various wings such as angel, peacock, butterfly and even devil wings worn by the models.
The bejeweled "Fantasy Bra" is often worn by one of the Angels and was initially only promoted in the Victoria's Secret catalog, but has been seen in the shows since 2001. A famous jewelry designer is contracted by Victoria's Secret before the big show to design the bra that will become the focal point and centerpiece of the entire show. Fantasy Bras are available by Victoria's Secret as "the ultimate holiday" present. Only two buyers have been found for these extravagant Fantasy Bras so far and those were for the 2004 Heavenly "70" and the 2012 Floral Fantasy Bras. If the bras don't attract a buyer, they are taken apart after a
The show is being broadcast in prime time on American network TV. The shows began in the 1990s just before Valentine's Day to promote the Victoria's Secret line for that special day. Initially the shows weren't broadcast on national TV. The shows were webcast in 1999 and 2000. In 2001, Victoria’s Secret moved the shows to before the Christmas holiday season. In 2001, the show also debuted on ABC, but since then every show has been aired on CBS. The show itself moves to various cities such as Los Angeles, Miami, London and Cannes. New York City played host to the first four shows at the Plaza Hotel, however after becoming …show more content…
Each year, the show draws hundreds of stars, performers and special acts. The top 20 to 40 supermodels from around the world are chosen to showcase the various designs. These include Victoria’s Secret Angels, who are around 6 models under contract to the company and they also help to promote the event. The Victoria’s Secret brand has become synonymous with the various wings such as angel, peacock, butterfly and even devil wings worn by the models.
The bejeweled "Fantasy Bra" is often worn by one of the Angels and was initially only promoted in the Victoria's Secret catalog, but has been seen in the shows since 2001. A famous jewelry designer is contracted by Victoria's Secret before the big show to design the bra that will become the focal point and centerpiece of the entire show. Fantasy Bras are available by Victoria's Secret as "the ultimate holiday" present. Only two buyers have been found for these extravagant Fantasy Bras so far and those were for the 2004 Heavenly "70" and the 2012 Floral Fantasy Bras. If the bras don't attract a buyer, they are taken apart after a