Super Sexualize Me Analysis

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The theme of Sexualization of women and girls has become so familiar that many individuals have turned a blind eye to the earnestness of this social transgression and often do not acknowledge the impact it has on our society. Sexualization can be viewed in two different perspectives, how individuals are sexualized through social media and advertisements and how we sexualize ourselves. Within the reading, Supersexualize Me!, by Rosalind Gill, it focuses on the alteration in media that strains the delineation of woman’s bodies caused by a pattern of gender stereotyping. Woman have been portrayed in a number of ways that degrades their values yet empowers their femininity (Gill, 2007). The images we see through social media and advertisements …show more content…
We wear revealing clothes and act in a sexually provocative manner, through social media and our surroundings we are taught that acting in this manner is the only way we will get successful in life. As a young teenager the idea of, “Looks get your further than brains,” is emplaced in our minds. We believe we have to be sexually appealing to go farther in our futures instead of through our intelligence and our ability to convey our arguments through words. In relation to the reading, Gill states, “Others excluded from the empowering, pleasurable address of midriff advertising are older women, disabled women, fat women, and any woman who is unable to live up to the increasingly narrow standards of female beauty and sex appeal that are normally required,” (Gill, 2007). The individuals who don’t live up to the ideal standards of female beauty are not equivalently represented in media or advertisements. This relates to self-Sexualization by individuals wanting to reach or exceed the ideal sex appeal, we do not want to be the outlier or be viewed as physically unattractive. The media plays a large role in how we self-sexualize. From flipping through a magazine to watching music awards on the television, we are shown our favourite celebrities clothed or performing in a provoking way. We style our identities after the ‘sexy’ …show more content…
Gill provides a thorough approach to the issue of Sexualization, her primary example of Sexualization is through the visual presentation of the midriff. Gill indicates that the representation of the midriff doesn’t just sexualize women but also gives them a sense of empowerment. In the past, advertisements would focus on woman’s cooking and domestic purity, “Instead of caring or nurturing or motherhood, it now possession of a ‘sexy body’ that is presented as a women’s key source of identity,” (Gill, 2007). Before the theme of “sex sells” came into play, advertisers based their primary focus on the gender roles of a female instead of their physical appearance. An intersectional approach contributes to our understanding of the issue of Sexualization is how Gill states that individuals with disabilities, women of colour and non-heterosexual women not being equally represented. The main focus is on women who are made to meet the high standards of society- the dehumanized and unrealistic images created on Photoshop. We are faced with the issue of Sexualization in our every day lives, from the clothes we wear, to the music we listen to, and to the magazines we read; Sexualization has a big impact on our lives. In the past the issue of Sexualization wasn’t nearly as apparent as it is today, children are being exposed to

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