Hot Topic Target Audience

Hot topic inspires us to be up to date with the latest trends introducing us to what is “Hot” as stated in their name. Taking an interest in our shows, games, and icons makes us want more of the products advertised. Hot Topic has sales making them approachable to buy giving you the control of how much you want to buy and how you want it. With an edgy style that includes dark colors instead of the traditional bright colors, Hot Topic takes an interest in us on what gives us a sensational feeling in that we can be edgy but stylish at the same time. In comparison to other stores Hot Topic does not have a discrimination of sizes or any of our type of likings instead adds the spotlight to plus size women including creating new styles we can choose …show more content…
Hot topic advertises their items in which they are economically affordable by giving you a chance to filter the setting in which items you want, the price, color, size including the most popular! “Provide the shopper with more spectacle and more spectacle.” (Gladwell, Source One ) Hot Topic does not give glitter but in the way, they include what is trending making it irresistible for the customer to look away. Not adding glitter or any special effects makes the item stand out making it unique compared to other stores such as Forever 21 making everything colorful hard for the item to stand out. “Keep ads from being lost at sea with similar ads” (Steinem, Gloria, Source three ) night mixed with sunlight colors make it appear where our eyes should go leading us the consumers to where the modern items are. These colors take an interest on us in which the dark colors tend to take a control over us guiding you to the sales in which are in color red a bright color making it visible and different to the traditional black and white. While other stores have full lighting on Hot Topic has a hidden allusion in which there are only lights on the items which put an emphasis on the