With the radical shift in consumer consumption methods for media, the National Geographic Society, founded in 1888, had to make the big leap into the 21st century. John Fahey had to create a new mission that modernized the core mission of the NGS: the latest mission was to “inspire people to care about the planet and its people”. This new mission required drastic changes to organizational and management structures that caused many issues that trickled down into the entire organization. Stemming from this new initiative was the lack of cohesion between different sectors of the business: topics did not always generate consensus, there was much disagreement between different sectors of the business, and there were different goals for different sectors of the business.
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Despite communicating his new vision for the company, John Fahey failed to create a strong organizational culture; John Fahey had communicated, but not imbued, the core values that he had hoped to instill into the
Despite communicating his new vision for the company, John Fahey failed to create a strong organizational culture; John Fahey had communicated, but not imbued, the core values that he had hoped to instill into the