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These two competitors are far more stable than Wendy’s, due to the fact that McDonald’s CPM has a rating of 3.65, and Burger King CPM has a rating of 3.27 McDonald’s rating are far better than Wendy’s CPM ratings of 3.18. In my opinion McDonald seems to be the best company ratings for the CPM matrix, however this is only my opinion.
Note: See Chart
Competitive position, opportunities, and possible threats
Wendy’s is still a strong competitor in the fast food industry. Wendy’s partnership with Arby’s and Tim Horton has been a beneficial venture. Wendy’s brand recognition is their biggest asset along with customer base loyalty. From another standpoint I believe that Wendy’s can benefit from offering a new product line. The new product should be healthy and offered at a reasonable price to the consumer.
Internal Factor Evaluation
Wendy’s weighted score is 2.58 which shows that the company’s position is strong. The industry average score is 2.5. Wendy’s need to improve upon their weakness in order to correct this issue. I believe that Wendy’s need to do better because very little room exist between the two