Taco Bell is rolling out a new concept that could change the fast food industry forever. A Taco Bell store in Chicago will be the first location to start selling alcohol to its customers. The Chicago location is a test run for the company to see how the whole process plays out. If Taco Bell serves alcohol in stores it will not only open a new branch in the market but it will also provide a new experience for consumers.
The fast food industry is very competitive at the moment and companies are constantly creating and producing new features and items to help them stay on top. Taco Bell is taking risks and challenging the industry by allowing alcohol to be served in stores.
The benefits that Taco Bell will receive for allowing alcohol in stores are:
Consumer Convenience
Taco Bell is known for their late night customers, who come in after they have been …show more content…
Not only will customers be able to enjoy the company of their friends but they will also be able to do it with an alcoholic beverage.
Some customer’s favorite drinks, like the Mountain Dew Baja Blast, will now be available to be spiked with 1 ounce of Captain Morgan white rum, Ketel One Vodka or Don Julio tequila.
Taco Bell wants the experience to be enjoyable for those who drink alcohol and for those who do not. Taco Bell stores will stop serving alcohol at 10 p.m. on weekdays and midnight for weekends. It is hard to please every consumer but Taco Bell put all concerns into consideration when determining the hours in which alcohol will be served.
Taco Bells stores will be the perfect fit for those who like a more intimate experience when drinking alcohol. The environment will reflect the fast food restaurant style but it will also incorporate a friendly and open atmosphere. The stores should not make you feel like you are at a bar with loud music and dancing but still should promote a fun
The fast food industry is very competitive at the moment and companies are constantly creating and producing new features and items to help them stay on top. Taco Bell is taking risks and challenging the industry by allowing alcohol to be served in stores.
The benefits that Taco Bell will receive for allowing alcohol in stores are:
Consumer Convenience
Taco Bell is known for their late night customers, who come in after they have been …show more content…
Not only will customers be able to enjoy the company of their friends but they will also be able to do it with an alcoholic beverage.
Some customer’s favorite drinks, like the Mountain Dew Baja Blast, will now be available to be spiked with 1 ounce of Captain Morgan white rum, Ketel One Vodka or Don Julio tequila.
Taco Bell wants the experience to be enjoyable for those who drink alcohol and for those who do not. Taco Bell stores will stop serving alcohol at 10 p.m. on weekdays and midnight for weekends. It is hard to please every consumer but Taco Bell put all concerns into consideration when determining the hours in which alcohol will be served.
Taco Bells stores will be the perfect fit for those who like a more intimate experience when drinking alcohol. The environment will reflect the fast food restaurant style but it will also incorporate a friendly and open atmosphere. The stores should not make you feel like you are at a bar with loud music and dancing but still should promote a fun