Part of the objective of Ethical Management Profits through Imitation explains how the type of communication can affect beyond quality, productivity and profitability. In particular to the article is created a profit driven style of communication due to the comparison of the high-priced national brands with the imitation. (Warren R. Plunkett, 2013) Ralcorp’s “knock-off” product of a name-brand cereal delivered profits to the company by using the communication process of sending and receiving feedback due to the precise medium. In this particular case the company is using “non-verbal communication” a visual transmitter in which the cereal is reproduce as closely as possible to the original. Ralcorp is the sender of the communication the consumer
