As stated by Hofstede (2015), country with more individualistic score tend to care more about themselves than the society. Thus, Thailand, in comparison to UK, seems to be more concern about ethical issues. This is because when ones feel that they are a part of their community, there are high possibility that they will care more about their society, and desert their personal needs (Gupta & Ogden, 2009). However, with higher power distance, a degree to which the members tend to accept inequality within society (Hofstede, 2015), Thais seem to follow and guided by inherit cultural practices, and may feel that their action can’t change unethical or inequality system. As a result, their ethical intentions may be diminished. As pointed out by Rice
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This can also related to power distance score by Hofstede (2015). With high power distance score, such as Thailand, people tend to accept inequality and unethical system, and not willing to change. As express by many respondents from many studies, they are demotivated to ethically purchase because, in their perspective, their action does not change anything. The system seems to continue (Valor, 2007). As illustrated by one respondent from the study of Bray et al. (2011), in the end, they will still going to slaughter animals for meats no matter how much vegetarians try to engage in eating vegetable. Moreover, some express their view that perceived low wages in developed countries may seems to be reasonable wages in developing countries (Carrigan & Attalla, 2001), or that the workers will lose their jobs if they not support unethical products (Valor, 2007). Availability of ethical products also influences ethical intention (Nicholls & Lee, 2006). Sometimes, customer may have no choice as if they boycotting one product, they will face others since almost every clothes are produced from developing countries. Furthermore, if the product is usually used by customers (Folkes & Kamins, 1999) or they already pay high royalty to the products (Bray et al., 2011), they are unlikely to stop supporting the …show more content…
Since customers need more ethical information about product (Datamonitor, 2008) for better decision making, companies need to provide the information for customer for better understanding (Joergens, 2006). In clothing industry, shortage of products’ ethical information restrains them to take action even if they concern about workers’ working condition in developing countries (Iwanow et al., 2005). However, even if they urge for more information, customers don’t always want to research on ethical information by themselves. Due to time constraint and bounded rationality, it demotivated people to search for information (Carrigan & Attalla, 2001), and limits customer better decision (Pedersen & Neergaard, 2006). Also, they may perceived information searching process as a cost of purchase (Peattie, 2001). This means that these customers don’t really interested in ethical consumption (Carrigan & Attalla, 2001) since as argued by Valor (2010), searching for the information about firms’ activities is a part of being responsible
This can also related to power distance score by Hofstede (2015). With high power distance score, such as Thailand, people tend to accept inequality and unethical system, and not willing to change. As express by many respondents from many studies, they are demotivated to ethically purchase because, in their perspective, their action does not change anything. The system seems to continue (Valor, 2007). As illustrated by one respondent from the study of Bray et al. (2011), in the end, they will still going to slaughter animals for meats no matter how much vegetarians try to engage in eating vegetable. Moreover, some express their view that perceived low wages in developed countries may seems to be reasonable wages in developing countries (Carrigan & Attalla, 2001), or that the workers will lose their jobs if they not support unethical products (Valor, 2007). Availability of ethical products also influences ethical intention (Nicholls & Lee, 2006). Sometimes, customer may have no choice as if they boycotting one product, they will face others since almost every clothes are produced from developing countries. Furthermore, if the product is usually used by customers (Folkes & Kamins, 1999) or they already pay high royalty to the products (Bray et al., 2011), they are unlikely to stop supporting the …show more content…
Since customers need more ethical information about product (Datamonitor, 2008) for better decision making, companies need to provide the information for customer for better understanding (Joergens, 2006). In clothing industry, shortage of products’ ethical information restrains them to take action even if they concern about workers’ working condition in developing countries (Iwanow et al., 2005). However, even if they urge for more information, customers don’t always want to research on ethical information by themselves. Due to time constraint and bounded rationality, it demotivated people to search for information (Carrigan & Attalla, 2001), and limits customer better decision (Pedersen & Neergaard, 2006). Also, they may perceived information searching process as a cost of purchase (Peattie, 2001). This means that these customers don’t really interested in ethical consumption (Carrigan & Attalla, 2001) since as argued by Valor (2010), searching for the information about firms’ activities is a part of being responsible