“Advertisers frequently use the testimony of a celebrity to support a claim”(Jozui).
Sue Jozui, in her passage, explains that advertisers mislead the buyers/consumers by using celebrities to promote products and that buyers should boycott these products. The author supports her claim by first listing examples of celebrities advertising products and saying that this misleads and insults the audience. She continues by saying “We should boycott this kind of advertising and legislate rules and guidelines for advertising”(Jozui). The authors purpose is to point out to the audience that their intelligence is being insulted so that the audience will take her side. The author establishes a critical tone for the consumer. The author believes it is unethical to use celebrities to endorse products; however people should actually look into the product before buying it rather than just buying it because the celebrity uses it.
Someone who agrees with the author might say that it is …show more content…
For example, if someone is watching television and a host says they prefer a certain type of car, the entire audience is not being forced to go to the dealership and purchase that car, making it not unethical and not insulting. People can make their own decision on whether they want to purchase that car, a different car or just keep their current one. This is a very smart way to advertise products and companies can make huge profits. Every company will do what it takes to make large profits from advertising and it is not illegal to do so. That's why there is no need to boycott and to legislate rules for the company's. Using celebrities to endorse products does not insult consumers but does give the company higher
Sue Jozui, in her passage, explains that advertisers mislead the buyers/consumers by using celebrities to promote products and that buyers should boycott these products. The author supports her claim by first listing examples of celebrities advertising products and saying that this misleads and insults the audience. She continues by saying “We should boycott this kind of advertising and legislate rules and guidelines for advertising”(Jozui). The authors purpose is to point out to the audience that their intelligence is being insulted so that the audience will take her side. The author establishes a critical tone for the consumer. The author believes it is unethical to use celebrities to endorse products; however people should actually look into the product before buying it rather than just buying it because the celebrity uses it.
Someone who agrees with the author might say that it is …show more content…
For example, if someone is watching television and a host says they prefer a certain type of car, the entire audience is not being forced to go to the dealership and purchase that car, making it not unethical and not insulting. People can make their own decision on whether they want to purchase that car, a different car or just keep their current one. This is a very smart way to advertise products and companies can make huge profits. Every company will do what it takes to make large profits from advertising and it is not illegal to do so. That's why there is no need to boycott and to legislate rules for the company's. Using celebrities to endorse products does not insult consumers but does give the company higher