When looking up examples of smart public relations campaigns by companies, one of the more interesting examples that I found was with a company called Innocent Drinks. Looking at the about section of Innocent’s website entitled “our story”, the company sums up both their tone in how they communicate with their audience and what they do by writing “hello we’re innocent …and we're here to make it easy for people to do themselves some good (whilst making it taste nice too),” (our story). The company, which sells a variety of products including smoothies, also continues the tone later by writing “Since then we've started making coconut water, juice and kids' stuff, in our quest to make natural, delicious, healthy drinks that help people live well
