Visual Rhetorical Analysis Of Pedigree Dentastix

Visual Rhetoric Analysis
The ad for Pedigree Dentastix uses multiple rhetorical appeals to capture the reader's attention and to increase sales for the item. The ad clearly demonstrates its purpose, which is to improve the dental cleanliness of dogs who use it. The image utilizes vibrant shades of yellow and red to capture the audience’s attention, and a soft white circle in the center that brings the viewers eyes towards the mouth of the dog. The ad then uses anthropomorphism on the dog, giving it large, bright, and white human-like teeth which are alluring and familiar to the observer. The irregularity in the dog's teeth provokes the audience with humorous thoughts, which can increase the overall perception of the product. In addition to the charming animal, the ad uses multiple statistical reasons for why the product …show more content…
Because of these statistics, the ad is able to clearly indicate that its product is popular amongst dogs as well as successful in protecting their dental health. The advertisement is lasty complemented with a large slogan that convinces the reader that their product is the right one to purchase. The ad for Pedigree Dentastix attempts to persuade the customer into purchasing the product by presenting positive statistics and placing an adorable dog with flawless dental condition as the focal point.
This advertisement uses all three of the rhetorical appeals effectively. Specifically, this ad uses ethos by placing a happy consumer in the center of the image, the dog. The dog creates a sense of credibility because of the fact that the dog seems happy to be using the product. If the dog was not present, the audience would likely not trust the claim that “Dogs don’t want