Visual rhetoric is communicated primarily through images or text with image. The personas behind the visual representations think no differently than the writers organizing their thoughts based upon rhetorical reflection. The audience of outdoor visual rhetoric are drivers and those who would be swayed by the goods and services advertised. The designers of the advertisement have the purpose of ensuring that the production is visually appealing to the audience and rhetorically effective. The government serves a purpose to inform drivers on the road. Designers of billboards and signs appeal to their audience in a rhetoric effect.
In essence, repetition is excessively used in signs. Pat Hallisey, running for Mayor of League City, has a load sum of campaign signs around the city. The purpose of the signs is for the audience, voters, to remember his name by using repetition, so when it comes the time for voting, Pat Hallisey's name is fresh in their heads. As I am not the target audience, Pat Hallisey's name still comes to mind because of the multiple signs staggered next to the roads on the way to school. Signs also inform their audience on certain dangers. Drivers …show more content…
Campaigners use very little but effective diction in their political signs. For example, Tim Paulissen's campaign signs only state " Tim Paulissen FOR COUNTY COMMISSSIONER." Even with little use of words , the words still have an effect on the audience. The sign is simple and straight forward, which allows the audience to remember what the poster said and to only give a few seconds to the sign, as they pass by. Bulletin boards on the highways and city roads also contain little use of words. The 21st Century Auto Insurance bulletin boards contain the phrase, "Same great coverage for less." The word choice is chosen to be such that the audience understand the advertisement easily. Less is more when it comes to informing
In essence, repetition is excessively used in signs. Pat Hallisey, running for Mayor of League City, has a load sum of campaign signs around the city. The purpose of the signs is for the audience, voters, to remember his name by using repetition, so when it comes the time for voting, Pat Hallisey's name is fresh in their heads. As I am not the target audience, Pat Hallisey's name still comes to mind because of the multiple signs staggered next to the roads on the way to school. Signs also inform their audience on certain dangers. Drivers …show more content…
Campaigners use very little but effective diction in their political signs. For example, Tim Paulissen's campaign signs only state " Tim Paulissen FOR COUNTY COMMISSSIONER." Even with little use of words , the words still have an effect on the audience. The sign is simple and straight forward, which allows the audience to remember what the poster said and to only give a few seconds to the sign, as they pass by. Bulletin boards on the highways and city roads also contain little use of words. The 21st Century Auto Insurance bulletin boards contain the phrase, "Same great coverage for less." The word choice is chosen to be such that the audience understand the advertisement easily. Less is more when it comes to informing