Rhetorical Analysis Of Jay Heinrichs

Section One, Intro/Offense: Jay Heinrichs points out how rhetoric is an incredibly useful skill that dates all the way back to being started by the ancient Greeks and perfected by the Romans. As time progressed in about the 19th century rhetoric increasingly became less popular and has not been a large part of education. Heinrichs would like to show to people just how important rhetoric truly is. Rhetorical arguments are all around us, as the author notices the company that makes his wrist watch uses a form of marketing called “argument from strength”, simply meaning if something works in the rough it will work in the smooth. Heinrichs leads into a vey important part of a rhetorical argument, persuasion. Persuading is the act of convincing …show more content…
Just being likeable is not enough to win the argument so you must make yourself seem reliable and trustworthy. Aristotle listed three traits of ethos. The first being virtue, being able to share the audiences values, then there is practical wisdom or knowing what the correct thing to do it, and finally disinterest or being unbiased thus seeming more trustworthy. Pathos is one of the most powerful parts of an argument, for example the speaker can make the audience feel their emotions. When it comes to pathos an important technique is self-control, when the audience sees a speaker holding their emotions back it can be far more persuasive. When using pathos in practice it is best to use the other two techniques before using pathos. After the audience sees the speaker in a positive way you can use logos. There are two types of logos, deductive logic, and inductive logic. Deductive logic starts with something, or a premise, then applies that to something, finally getting the conclusion. For example “Babes go for people who drive our car; therefore, if you go for babes, you should buy our car.”. Inductive logic creates specific scenarios and then finds a conclusion from there. Usually if the argument is good it will …show more content…
These consist of things many people still study today; oxymoron, analogy, metaphor, etc. Dialogismus, repeating a conversation for rhetorical effect is also one. Another is periphrasis, substituting a description for a better name. When it comes to figures there are three types, the most common being figures of speech, and then figures of thought, and finally tropes. A common type of figure of speech is anaphora, taking a phrase or word and repeating it at the beginning of a longer phrase. Combining a group of words that then create a single meaning is called the idiom, and it is a figure of speech. Then there is figure of though, which is the tactics for using pathos and logos. A very useful figure of though is dialysis. Dialysis offers a distinct choice: either we do this or we don’t, and an antithesis weighs one argument next to the other. Finally tropes is a concept or image that has been completely swapped out for another. A trope when a single things represent many things is known as synecdoche. Another kind of trope is irony because it swaps the actual meaning around with the apparent meaning. Your argument is already doomed if it is made at the wrong time, and that is why seizing the occasion is one of the most important parts of a rhetorical argument. One of the most important argument tools int the ability to seize the persuasive moment is called