Pathos = emotional appeals
Logos = intelligence and reason = logical organization
The advertisement I have selected for my project deals with the subject of environmental conservation and health problems. The campaign ad is a photograph that expresses the importance of public sanitation and keeping our waters clean, for the downstream health consequences of people, who feed and live off the ocean. The language of persuasion is a metaphor conveyed by the image, which depicts artificial sushi that is prepared from litter and non-biodegradable waste, that would be extremely toxic if consumed by human beings.
Naturally, the pathos or emotional reaction invoked might hinge on disgust and sobering alarming. The logos is sound in reason and emphatically
Logos = intelligence and reason = logical organization
The advertisement I have selected for my project deals with the subject of environmental conservation and health problems. The campaign ad is a photograph that expresses the importance of public sanitation and keeping our waters clean, for the downstream health consequences of people, who feed and live off the ocean. The language of persuasion is a metaphor conveyed by the image, which depicts artificial sushi that is prepared from litter and non-biodegradable waste, that would be extremely toxic if consumed by human beings.
Naturally, the pathos or emotional reaction invoked might hinge on disgust and sobering alarming. The logos is sound in reason and emphatically