Vision Essay

1037 Words Apr 23rd, 2014 5 Pages
Vision Statement vs. Mission Statement
George Leslie
Kaplan University

Vision Statement vs. Mission Statement To first understand the difference between a vision statement and a mission statement, one must first know what each statement is or know how to define them. The success of any business lies within the vision statement and mission statement. It is all about being able to accomplish the vision and the mission of the business. Therefore, it is important for a business to have a vision and mission. The purpose of the vision statement and mission statement is to establish and convey the directions in which an organization is trying to go (Mission statements, 2014). The big difference between the visions statement and
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Combine your winning idea and success measures into a tangible and measurable goal. Refine the words until you have a concise and precise statement of your mission, which expresses your ideas, measures and desired result” (Unleashing purpose, 2014). According to the, a vision statement is defined as “an aspirational description of what an organization would like to achieve or accomplish in the mid-term or long-term future. It is intended to serves as a clear guide for choosing current and future courses of action” (Vision statement, 2014). To grasp a better understanding of a vision statement, it can also be said that this statement defines the purpose of an organization but it does this by incorporating the purpose, values, and beliefs. It can also provide the employees with direction and inspiration (Unleashing purpose, 2014). From a consumer perspective, it also lets the customers know what to expect from the company. Another difference between the vision statement and the mission statement is that a vision statement cannot be created without establishing a mission statement or the vision statement is best developed after the mission statement has been created. There are steps in creating the vision statement. These steps are as follow: “First identify your organization's mission. Then uncover the real, human value in that mission. Next, identify what you, your customers and other stakeholders will value

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