Verizon Reputation Case Study

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When assigned to recruit and retain employees for any company; The task must start by getting the pulse of the enterprise. What type of reputation does the business have within the community, country or even world. In all honesty, it would seem that a company the size of Verizon; additionally, with Verizon earning over 131 billion in revenue in 2016; Verizon (2016) therefore, the giant communications company would not have issues recruiting and retaining the best of the best when it comes to staffing. However, this was the reality that faced the workers at Verizon in 2016; “ Thirty-nine thousand Verizon strikers returned to work June 1 with their heads held high, after a 45-day strike in which they beat back company demands for concessions on job security and flexibility, won 1,300 additional union jobs, and achieved a first contract at seven Verizon Wireless stores.” (DiMaggio, 2016)

Under these circumstances, as a hired consultant the number one priority would be to convince prospective employee’s that this blemish on the reputation of Verizon has been removed. What is more, Verizon is re-detected itself to the duty of taking care of their employee’s and the families of their employee’s Furthermore, a corporation with a shoddy reputation may be able to fill job positions; nonetheless, the operation will have a difficult time
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Indeed, with examples like; “Lost productivity. Even after the new employee has been successfully onboarded, it can still take up to 2 years for them to reach the productivity of other long-serving employees.” (Keith, 2015) In that case, it is definitely better for a company to retain the staff already employed; then, have lost productivity over a long period. To retain workers, Verizon must empower the staff to have real input into their assigned job tasks. Empowered employees have the knowledge and the confidence to make

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