“Verizon Communications was created on June 30, 2000 by Bell Atlantic Corp. and GTE Corp., in one of the largest mergers in U.S. business history. GTE was a major telecommunications company with 1999 revenues of more than $25 billion. Bell Atlantic was part of the original Bell System and had 1999 revenues of more than $33 billion. GTE and Bell Atlantic evolved and grew through decades of mergers, acquisitions and divestitures” (@ 2016). “Verizon began as the largest fixed-line …show more content…
As a wireless provider it is important to keep up with developing technologies and maintaining competitive edge.
What makes VZW different from other carriers? Verizon Wireless is the leader in innovative plans and pricings, along with services. They strive to maintain their competitive edge with ease. They are a worldly company that understands customer wants and needs and strives to fulfill those daily.
Is there a broad, unique customer base that honors loyalty? Verizon Wireless is one of the best companies for retention sales. As a matter of fact they have changed their commission structure to better accommodate for that, and to bring awareness to front-line sales. Verizon also has a tool named compass. This is designed to retain customers. If they are “ringing the bells of churn” then they are sure to post incomparable deals within that link to ensure retention sales are …show more content…
Any customer with a base knowledge of a business that has treated customers well for years is appealing. With Verizon actually becoming Verizon branded in 2000 that should speak volumes about their business. Since then they have merged with Bell-alantic and purchased Yahoo and AOL. Each of these are very successful companies that Verizon recognize and took advantage of.
Is there a broad customer base? Verizon is a worldly company that has service provided everywhere. They understand customer needs and what is important to customers in which they capitalize