The Under Armour brand has expanded from the roots of the company and just performance wear, to offering a variety of lines for men, women, and children. Their advertisement ideas are geared toward teenage athletes and young adults, men and women alike. Under Armour has contracts with male athletes like Tom Brady, Stephen Curry, Cam Newton, and Bryce Harper which focus their ads toward teenagers to young adult males. While also having contracts with female celebrities, such as Misty Copeland, Sloane Stephens, Gisele Bundchen, and Natasha Hastings, geared to show the world the empowered female side of Under Armour. Most teenage athletes look up to professional athletes or celebrities as they are trying to achieve their dreams. Under Armour projects
